Bedros Keuilian Fitness Marketing Expert
I tell everyone that when it comes to financial security, life balance and freedom, group training or starting a fitness boot camp wins hands down.
Chino Hills, CA (PRWEB) October 23, 2014
Bedros Keuilian’s name is most often identified with one of two things: his international, best-selling Fit Body Boot Camp fitness boot camps or his position as a leader in fitness marketing. In his latest blog post, he combines both areas of expertise in explaining why starting a fitness boot camp makes more sense than doing one-on-one training.
“Most of the people who read about me or see me on TV know that I started out as a personal trainer, doing one-on-one training, about fifteen years ago,” says Keuilian. “So I get asked about the pros and cons of each. But I tell everyone that when it comes to financial security, life balance and freedom, group training or starting a fitness boot camp wins hands down.
Keuilian says that running the numbers is the best way for him to explain the financial benefits of running a boot camp versus training one-on-one. “People really have to look not just at overall earnings, but earnings per hour,” he says. “Personal trainers are selling their time by the hour. For example, suppose you charge $40 per session for one-on-one training and book 30 one-hour sessions each week. That’s 6 sessions a day five days per week. But personal trainers have to factor in gaps between sessions and also travel and set up time. In this example, a trainer is making $1200 per week, but putting in 12-hour days, so it only comes out to $20 per hour.”
Keuilian explains that boot camp owners are not only able to earn much more, but to earn that income in much less time.
“Let’s suppose a boot camp owner holds six sessions each weekday, just like the one-on-one trainer. Let’s say he has ten people booked each session and their monthly payment works out to $12 per session. That adds up to $720 daily or $3600 per week,” he explains. “But there’s one more thing. Typical boot camp sessions are only 30 minutes long and you don’t have travel or set up time. So, even if you factor in two hours a day of administrative and marketing work, that boot camp owner made that $3600 in 5 hours per day or 25 hours per week. So his hourly income is $144.”
Keuilian adds that increasing income is much easier for a fitness boot camp owner as well. “If that personal trainer raises his rates by 10%, he’ll earn an additional $120 a week based on his existing clients. Or, he could add one more training session per day to an already long day, and earn an additional $200 per week. But if that boot camp owner adds one hour to his very short day, he can run two more sessions per day. With ten people per session paying an average of $12 per session each, he just increased his income by $1200 per week, but he’s still only working 30 hours to earn it.”
Keuilian says that these numbers mean that starting a fitness boot camp not only enables trainers to earn more, but to earn more in much less time, allowing them to spend time enjoying their lives and their families instead of spending all of their time with clients.
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.
To find out more about Bedros Keuilian and his fitness boot camp franchise, please visit http://www.ptpower.com/ and http://www.myfitbodybootcamp.com/.
