Some of the best, most effective strategies we use are free.
(PRWEB) July 16, 2014
Bedros Keuilian knows quite a bit about fitness boot camp marketing. He sold his original five fitness boot camps before founding Fit Body Boot Camp, now the fastest-selling fitness franchise in the country. He says that he didn’t always have a lot of money for marketing, but that there are a number of marketing strategies that don’t cost a dime.
“Some of the best, most effective strategies we use are free,” he explains. “It helps to have a nice marketing budget, but not too many start-up boot camps have one. Fortunately, they can do an awful lot to increase business without spending anything.”
Keuilian says one of his favorite no-cost strategies involves Facebook. “Everybody knows that they should have a Facebook page to help with their fitness boot camp marketing, but not everyone utilizes it properly,” he says. “One of the best things they can do is post pictures of their members on their members’ pages, with a comment congratulating them on their progress. Then when their friends comment, the boot camp owner can engage the friends and invite them in to try it out.”
Another no-cost strategy his Fit Body Boot Camps use for marketing is exchanging freebies with other local businesses where their target market does business. “A lot of our owners make up coupons for free weeks of training and give them to hair salons, boutiques and tanning places. Those businesses use them as gifts for their customers and very often give the boot camp owner certificates that they can give their members for free haircuts or what have you. It’s free and it brings in customers that might not have thought about trying a boot camp.”
Another favorite strategy is volunteering to give free workout sessions at local festivals, non-profit events and health expos. One trainer from the business can conduct a couple of free thirty-minute workouts, inviting everyone to join in, then handing out vouchers for a free week of training or some other special offer. “This doesn’t cost anything but time and it’s a great way to not only invite specific people into the boot camp but also build brand recognition and respect in the community,” says Keuilian.
While Keuilian says that there are certainly a number of fitness boot camp marketing strategies that do cost money, he explains that they’re not necessarily better or more effective than low or no-cost tactics.
“Boot camp owners can spend a ton of money on strategies and tools that have varying degrees of effectiveness,” he says. “But look at word-of-mouth advertising and client referrals. They’re completely free and yet nobody’s come up with a more effective marketing tool yet.”
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.