Lately, it seems that the trend in our industry is to keep cutting prices in hopes that personal trainers will get more clients.
Chino Hills, CA (PRWEB) August 27, 2013
With gym memberships costing a fraction of what personal training costs, most new personal trainers out there have a difficult time deciding on what they should charge. That is why Bedros Keuilian, top fitness business consultant and founder of PTPower.com, has published a new article teaching personal trainers how to charge clients the right amount.
Keuilian explains, "I believe in natural selection in all things… and in business that means society will always vote with their money by purchasing the products and services that deliver the most value to their lives." He adds, "But if your product or service is crap, then it doesn’t matter how little you charge or how hard you market, you’ll always struggle in the marketplace and lose clients, money, and profits to your competitors."
How to Charge What You’re Worth is out now on PTPower.com. In it, Keuilian gives solid advice on why personal trainers should not compete in price with big box gyms and explains the difference between what they offer and what personal trainers should be offering in their fitness business in order to add more value to their client’s lives.
"Lately, it seems that the trend in our industry is to keep cutting prices in hopes that personal trainers will get more clients with a lower price or that they’ll make more money on volume," says Keuilian. "That’s a great model for big box gyms who have the square footage and only sell access. But it’s a stupid model for personal trainers who offer one-on-one training, group training or boot camp programs because you sell transformation and that holds a whole heck of a lot more value than just access to a gym."
For the full details of the article, please visit http://ptpower.com/how-to-charge-what-youre-worth/.
About Bedros Keuilian
Bedros Keuilian is the founder of the popular fitness marketing blog used by thousands of personal trainers worldwide, PTPower.com and president of the world's fastest growing indoor fitness boot camp franchise, Fit Body Boot Camp. Keuilian is a long time fitness business coach and marketing expert who has taught thousands of fitness professionals worldwide how to sell more personal training in order to grow their business. To find out more about Bedros Keuilian or his blog PTPower.com, please visit http://www.ptpower.com/.