Insider Reveals Top 4 Tips for Creating the Perfect Fitness Business Plan

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Fitness industry insider, Bedros Keuilian, reveals his top 4 tips for creating the perfect fitness business plan that’s sure to help any personal trainer get more clients.

fitness business plan

Bedros Keuilian, fitness marketing expert behind and founder of the fitness boot camp franchise, Fit Body Boot Camp

Having a solid and simple plan in place for your brand new fitness business makes all the difference in terms of success...

Opening up a fitness business where clients can come and get real results is a dream for most personal trainers. The trouble is that a lot of personal trainers who have this entrepreneurial spirit may not have the best business background, which leaves their brand new business open to not getting off the ground fast enough and being potentially unsuccessful. That is why Bedros Keuilian, fitness industry insider and founder of the fast-growing fitness franchise Fit Body Boot Camp, felt that it was important to reveal his top 4 tips for creating the perfect fitness business plan.

He explains, “Having a solid and simple plan in place for your brand new fitness business makes all the difference in terms of success. It forces you to stay on track and helps reduce the chances of your business flopping. Without a business plan, it’s hard to know what’s working and what isn’t and to predict where your business is heading.”

Here are Keuilian’s top 4 tips for creating a perfect fitness business plan:

1. Focus your training and pick a specific market. Clients come from marketing, so it’s important to make sure that you know who your demographic is. What are you good at as a personal trainer? Are you the best at getting your clients to build muscle and get stronger, or are you the type of trainer who loves to help clients burn fat and lose weight? By focusing your training and deciding on who your services should cater to, you are setting your marketing and your business up for long-term business success.

2. Track your ROI (return on investment). It’s important to include this into your business plan because if you’re not tracking your ROI then you’re probably going over your business or marketing budget. Tracking your progress with each marketing campaign you launch will help you to realize what campaign is actually working and bringing in clients and which ones are a waste of your time.

3. Figure out what your services are worth and charge accordingly. Don’t try to compete with the personal trainer down the street. Structure your fitness programs so that they are different enough and exciting enough for you to charge what your services are worth. And don’t forget to ensure that your clients will get the results that they are after. Undercharging your clients is a sure fire way to burn your business to the ground.

4. Include operations in your business plans. This is more like the nuts and bolts of your business plan. It should include things like your revenue streams (sales) and the cost of things like your rent, the salary you pay your staff, and maintenance or upkeep of the facility.

About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant, Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog,, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.

To find out more about Bedros Keuilian and his fitness boot camp franchise, please visit and

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Bedros Keuilian
Keuilian Inc.
+1 (888) 638-3222 Ext: 110
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