Living in Digital Times Presents Fitness Innovation Press Conference & Breakfast at the 2014 International CES®

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Exclusive media-only event highlights new products, services and trends in the fast growing world of Sports, Fitness and Outdoor Tech

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More and better sensors, smart bluetooth connectivity, smart data collection, smaller form factors and a social media community has helped create the building blocks for a set of tools to help everyone.

Wearable fitness is on a roll in Las Vegas. Living in Digital Times will host an exclusive fitness press conference and breakfast at the 2014 International CES®, providing a high-level overview of the explosive fitness scene that will help any journalist or media person get up to speed quickly.

“Fitness technology pioneered the entire wearable and monitoring category,” said Julie Sylvester, producer of the FitnessTech Summit. “A recent CEA study found that consumer interest in purchasing dedicated wearable fitness devices in the next 12 months quadrupled to 13 percent in 2013, from just three percent in 2012, making this one of the fastest growing areas in technology today.”

“More and better sensors, smart bluetooth connectivity, smart data collection, smaller form factors and a social media community has helped create the building blocks for a set of tools to help everyone from rank amateurs to professional athletes,” said Robin Raskin, founder of Living in Digital Times, the Summit’s parent company.

Here is a taste of what attendees will see:

  • Activity trackers from companies including JayBird, adidas and Fitbit
  • Diet and fat trackers from companies like Medamonitor
  • Sports injury trauma detection from Reebok
  • Die-hard fitness solutions from Spree Sports and Runtastic
  • Fitness health solutions from Humana
  • Kids’ fitness products from GeoPalz and PlayWorld Systems

The desire for wearable monitors and devices in all shapes and sizes is almost insatiable. And the continued evolution of these products promises a next generation that’s even more superb. The human body has become the centerpiece for a host of fascinating new devices, and the data gleaned helps individuals as well as aggregate populations be informed in this age of the quantified self.

Raskin added, “Give us an hour and you’ll get the best story of the show (and breakfast too).”

After the press conference and throughout CES, be sure to check out the latest sports, fitness and outdoor tech innovations at the FitnessTech TechZone in the Las Vegas Convention and World Trade Center (LVCC), South Hall 2.

Living in Digital Times’ Fitness Innovation Press Conference
Wednesday, January 8, 2014
9:00 a.m. – 10:00 a.m.
LVCC, South Hall, Room S228

The event is free for all CEA-credentialed media. Please RSVP to Jessica Reda Jessica(at)LKPublicRelations(dot)com. Registration is also available onsite.

About Living in Digital Times
Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits, exhibitions and events annually at International CES: Digital Health Summit, Silvers Summit, FitnessTech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, FashionWare Show and the KAPi Awards. For more information, visit

About CES
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at and through social media:

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Linda Krebs
LKPR, Inc.
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