If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away.
New York, New York (PRWEB) July 18, 2016
Rowe Digital now offers an innovative service called Broken Link Connection that detects and fixes broken links for website owners, bloggers, and publishers. The service also supports the visibility of fresh, relevant content that modern internet users crave. The results are more credible web resources and improved user experiences.
Rowe Digital offers its Broken Link Connection service free of charge to website owners, bloggers, and publisher sites. The company, which is known for its data analytics-based solutions, employs a web crawler that is similar to ones that are used by major search engines such as Google, Bing and Yahoo to rank websites. When Rowe Digital's crawler detects broken links within a site, the Broken Link Connection service automatically finds relevant content to replace the broken ones.
The Broken Link Connection service is a novel idea that has been introduced to the public at just the right time. As the internet matures, many websites develop a digital ailment that is known as link rot. Link rot happens when links that are referenced within websites get removed or relocated to other web addresses. When users peruse the information on these websites and click on the links, they receive error messages that indicate that the pages cannot be found. These website 404 errors heavily detract from the overall website user experience.
A study by Rowe Digital on 90 publisher websites found over 65,000 broken outbound links.
Rowe Digital provides a way for website owners to sign up for a free service to fix broken links on their sites. The company is able to provide the free service to them because it charges content producers a fee to submit their content for review and inclusion in the index. Rowe Digital facilitates the matches through Broken Link Connection.
According to recent research on the subject, 38 percent of the links on websites that are over nine years old are broken. Industry analysts view link rot as a real problem that will likely persist as the internet ages. Link-building expert and founder of Citation Labs, Garrett French, stated, "Most verticals’ content ecosystems are treated (especially by lay people) as a knowledge resource." While some websites are used as knowledge resources, broken supporting links on those sites can undermine the perceived credibility of their content in many cases. At the least, users do not benefit from the full educational experience of visiting those websites.
The Broken Link Connection's most obvious benefit to web publishers is improved search engine optimization (SEO) and user experience. Leading digital marketing expert, Jeff Bullas, said it best, "If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away." Broken links result in a degraded website user experience and lower search engine rankings. Website owners who allow Rowe Digital to fix broken links gain the search engine visibility that their websites need to stay viable. The fixed sites provide more comprehensive informational resources to end users.
About the Company
Rowe Digital is an enterprise SEO, PPC and web analytics solutions provider that was founded by Kevin Rowe in 2012. Kevin and his team of search marketing experts have an extensive track record of transforming the search marketing program of major corporations as well as small start-ups.