Rising Demand for Organic Gluten-Free Bread Drives Growth in the Global Bread Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Bread. The global market for Bread is projected to reach US$198.7 billion by 2020, driven by the growing demand for gluten-free bread against the backdrop of growing heath concerns over gluten and carbohydrates present in traditional white bread.

Bread: A Global Strategic Business Report

Follow us on LinkedIn – Bread represents a staple food in many countries worldwide. Consumption of bread is high in Europe and the Americas. Higher per capita consumption and penetration of bread in these markets offers little room for further growth in terms of volume. For struggling bread producers in saturated markets with flat growth, the focus on new innovative product development will offer opportunities for growth. In developing countries such as China and India, bread consumption is supported by the rising preference for convenience foods. Rising income, consumerism of food products, westernization of food habits and innovation in packaged foods are factors driving consumption of convenience food in these markets.

Volume sales of industrial white bread are under significant pressure in Europe and North America. Market saturation, rising popularity of alternate breakfast options, and consumer backlash on additives and carbohydrates present in factory-produced bread, represent few of the factors responsible for declining consumption patterns in these markets. Growth in these markets, in the coming years, will however come from innovation in healthy artisan ingredients, and the development of carbohydrates and gluten-free products. High protein breads fortified with omega-3, antioxidants, fibre and iron will witness strong growth in demand. Demand is also expected to grow strongly for brown bread, whole wheat bread, and multi grain bread, among others. Growing concerns over the nutritional risks posed by commercial production of bread using highly refined flour is driving the emphasis on bread made from organic whole wheat flour.

As stated by the new market research report on Bread, Europe represents the largest regional market worldwide. The region is home to some of the leading bread consuming nations worldwide, such as Turkey and Germany. Asia-pacific is forecast to emerge as the fastest growing market with dollar sales projected to grow at a compounded annual rate of 6.6% over the analysis period. China, India, Hong Kong and Malaysia represent lucrative markets in the region driven by strong economic growth, rising standards of living, increase in the number of women in the workforce and a parallel reduction in time for making elaborate meals and breakfast.

Major players covered in the report include Allied Bakeries, Barilla Holding Societa per Azioni, Flowers Foods Inc., Frank Roberts & Sons Ltd., Grupo Bimbo S.A.B. de C.V., Harry-Brot GmbH, Lieken AG, Pepperidge Farm Inc., and Yamazaki Baking Co. Ltd., among others.

The research report titled "Bread: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and major market participants worldwide. The report provides market estimates and projections in US$ for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Turkey and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Argentina, Brazil, Chile, Mexico and Rest of Latin America) and Rest of World.

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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