“FLIP IT” Becomes Zach Matari’s Latest EMPIRE Hit Single

Share Article

Zach Matari releases his latest single “Flip It”, with a surprising nod to his Arab heritage.

"The song is about flipping your mood. Flipping the scene. Last year was a hard year for everyone and this is about flipping the script; changing your mood and attitudes going forward.” - Zach Matari

Zach Matari’s October 15th drop of “Flip It” follows the success of his recent song, “Lately”, the first single released by Matari with the international music distributor, EMPIRE.

The premise behind “Flip It” comes from Matari’s experience in COVID quarantine as he was searching for a way to creatively push forward when looking for inspiration out in the world was not an option. Throughout a year of doom and gloom for many, Matari was fortunate to strengthen virtual relationships and discover joy in content creation.

“Last year got me on the edge, I’m so, I’m so over it, I just need to break it down and flip it…”

Through his lyrics, Matari hopes the song will inspire his listeners to recognize the impact they make on the world and flip the narrative wherever and whenever possible.

While “Flip It” features a western pop sound, Matari pays tribute to his Arab roots with the instrumentation, giving listeners a unique sound when least expected. His latest single can be listened to on all music streaming platforms: https://music.empi.re/flipit

“Flip It” is accompanied by visuals shot throughout the New York City subway system and New Jersey, featuring exciting twists, turns and dramatic scenery transitions on every corner of the screen. The video is Matari’s directorial debut, which can be viewed here: https://www.youtube.com/watch?v=YLYxW9N_3Ko.

Zach Matari is an American musician and artist with Palestinian and Brasilian roots who has shared U.S. stages with the likes of Ellie Goulding, 47 Soul, Fetty Wap, Fifth Harmony, Sabrina Carpenter, Mario, and Ziggy Marley. His previous single, "Yalla" (released in August 2020), went viral on Tiktok, with over 10 million video views, helping Zach garner a strong international following. His most recent single, "Lately", is a nostalgic bop with a powerful message. The song is an anthem demanding representation and respect for all people. Zach is a 3-time John Lennon Songwriting Contest winner.

Instagram: https://www.instagram.com/zachmatari/?hl=en
YouTube: https://www.youtube.com/channel/UCaGq3OhbwK2AklhgmLxiu1A
TikTok: https://bit.ly/3shm63C
Website: http://www.zachmatari.com

EMPIRE is a premier, all-encompassing label, distribution & publishing company. The Company has innovated the most intuitive efficient delivery and content management system in the entertainment business while providing comprehensive and up-to-date social networking outreach and executing digital development initiatives for independent artists to showcase their work.

Twitter: https://twitter.com/empire
Instagram: http://instagram.com/empire
YouTube: http://www.youtube.com/empire
Soundcloud: https://soundcloud.com/empire
Website: http://empi.re

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jenan Matari
Zaytoun Publicity
Like >
Visit website