FlowerAura, the Premium Online Flower Store in India Celebrates a Position among Top 10 Winners of the SMEs Heroes Challenge, Jointly Conducted by FICCI and Google India

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FICCI, in association with Google India, organized the first ever SME Heroes Challenge, to recognise SMEs who attained new heights of success through an effective use of Internet Tools. FlowerAura, the online flower store, secured a position among the Top 10.

FlowerAura in Top 10 SMEs Heroes Challenge

FlowerAura in Top 10 SMEs Heroes Challenge

The best part about spending on internet marketing through Google is that we invest our money to create channels for people who are genuinely interested in business.

Small and Medium Enterprise Sector (SME) has a significant contribution towards economic growth of the country. It provides 8% of India’s GDP. Statistics show a remarkable annual growth of 23% among SMEs. It also contributes a large chunk of 45% towards manufacturing output and 40% towards exports. These small and medium business setups use the Internet as an effective tool for business development and trade promotions. Internet helps them to rise beyond the barriers of space and time and reach out to potential clients, domestic and international. Source : A research based report published on the web by Google India on 25th July, 2013. Url : http://goo.gl/O4wErk

FICCI joined hands with Google India to recognize such SMEs who scaled new heights of entrepreneurship while making powerful use of Internet towards growth and expansion.
FlowerAura, the premium online flower and gift store, bagged a position among TOP 10 winners of the SMEs Heroes Challenge. Source Url: http://goo.gl/RsGSkg published on the web by FICCI on 25th July, 2013

During an exclusive interview regarding this achievement, Shrey Sehgal, Founder, stated “Internet has unquestionably helped us to a great extent, to reach out to our potential customers through well planned & structured web branding and strong web market placements. The best part about spending on internet marketing through Google is that we invest our resources to build channels for people who are genuinely interested in business. These are the people who offer us a wide scope of business conversions after initial inquiries. To add to it, we get a detailed analysis of our internet advertising expenditure which helps us to understand our input vs. output ratio. Thus, we can concentrate on building the business by focusing on strengthening the weak areas.”

Himanshu Chawla, co-founder, rejoiced the win and added “This accomplishment has undoubtedly encouraged us to explore further possibilities through Internet Marketing Tools. We will put sincere efforts to work on the marketing strategies that generate business through Internet. With Google’s sound facilitation in place and backing of a perfect online platform, we are confident of attaining new heights in the eCommerce industry. “

FlowerAura started from a scratch as an SME with an office set up in a 70 Sq Ft. Room. Today, with their business expansion graph spread over the entire nation, they head towards scaling new heights. They give well deserved credit to Google AdWords and other web promotion tools for this brilliant triumph story.

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Himanshu Chawla
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