Flying Virgin Australia This Holiday Season? Intelligent Airport Maps Just Made Your Travel Experience Much Better

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LocusLabs powers airline mobile app with interactive indoor maps and navigation, allowing travelers to best optimize their time and encouraging exploration.

“We are pleased that Virgin Australia shares our vision of using location information to enable smart, timely digital experiences that are valuable to the traveler" - Campbell Kennedy, Co Founder and CEO of LocusLabs

LocusLabs today announced it is bringing indoor mapping, location, and wayfinding technology to the Virgin Australia mobile app. Now, travelers can use the app to more easily navigate the airport, making a seamless experience, curb to gate. With superior indoor mapping and interactive maps, passengers can navigate select airports in Australia, New Zealand, Hong Kong and Los Angeles, with ease and zero stress, knowing exactly how long it will take them to get to their gate, get through the security lines and even get a cup of coffee or a beer.

“Communicating using spatial information in an airport is critical – travelers can’t reach their departure gate on-time if they can’t find it, or buy what they need at a shop across the terminal if they don’t have time,” said Campbell Kennedy, CEO of LocusLabs. “It has been rewarding to see that airports across Australia see the importance of location intelligence, and we look forward to deploying our technology in more regions around the globe to provide the best day-of-travel experience to guests and improve operational efficiency.”

The location intelligence is made possible through LocusLabs’ Venue Management System. This set of tools delivers the most accurate and consistent indoor/outdoor location experience on the market to passengers and puts the messaging and control of the digital platform in the hands of the airport.

LocusLabs’ technology, via the Virgin Australia app, has been deployed in more than a dozen airports throughout Australia and the APAC region. The LocusMaps platform allows Virgin Australia to focus on developing features that differentiate their digital and app experience from their competitors and give passengers the best airport experience possible.

“We know that travelling can at times be stressful and so we are always looking for innovative technologies that can make the travel experience easier for our guests,” said Virgin Australia Digital and Emerging Technology Manager, Geoffrey Mitchell.

“This exciting new feature will allow our guests to plan ahead for the journey, making their pre-flight time more enjoyable and giving them the freedom to explore what’s on offer at the airport before their flight,” said Mitchell.

“We are pleased that Virgin Australia shares our vision of using location information to enable smart, timely digital experiences that are valuable to the traveler," added Kennedy.

LocusLabs will provide their Venue Management System to additional participating airports, opening up an enriched visitor experience through accurate mapping. Its rich content communicates the most relevant information to passengers visiting the airport, making guest’s experience easier by removing confusion and streamlining processes, especially in complex indoor areas like airports.

Recently, LocusLabs announced it has been funded by the Department of Homeland Security (DHS) Science and Technology Directorate (S&T). LocusLabs is providing the DHS with analytics to help improve airport operations and streamline the passenger experience through the Silicon Valley Innovation Program. DHS S&T is investing in LocusLabs’ development of guidance software and valuable analytics technology for potential U.S. Customs and Border Protection (CBP) and Transportation Security Administration (TSA) applications.

About LocusLabs
LocusLabs digitizes the indoor world by providing customers a geospatial location platform to share, manage and communicate about their physical space. Their proprietary Reality Capture System creates and manages detailed maps of indoor spaces and enables applications to become location-aware on a micro level. Global venues, enterprises and brands then create contextual experiences for customers or employees to search, navigate and discover what they are looking for in spaces all over the world. The company currently has hundreds of millions of mobile users and partnerships with American Airlines, United Airlines, Delta Air Lines, Lufthansa, TripIt, Priority Pass and many more. Find out more at, or follow us on Twitter.

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Andrea Holland
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