Fort Lauderdale, FL (PRWEB) September 19, 2013
Today marks the official launch of FoodableTV, a new WebTV network for restaurant & hospitality professionals. With six city blogs, a national blog, ten WebTV shows, and a social media audience of over 300,000, FoodableTV is set to be the go-to content provider for restaurant & hospitality professionals.
For the past three years, DigitalCoCo, creator of FoodableTV, has been stockpiling content and socially connected audience into the platform that will change the way trade media is done. Led by industry insider and guru Paul Barron, who has more than 20 years of media expertise, FoodableTV currently reaches 140,000 targeted industry professionals and more than 400,000 pro foodies & bloggers.
"The industry lacks in pro level video content and social connectivity," says Barron. "We have spent three years building technology and systems that target restaurant & hospitality professionals with a new level of content. Our intent is to deliver over 300 episodes a year of broadcast quality content around the passion of the restaurant & hospitality business."
FoodableTV launches today with ten shows in its lineup, with topics ranging from chefs and healthy eating to technology and social media; even a reality series is in the works. More segment shows are in production, including local level shows to support the local and national presences of the Foodable blogs. Additionally, FoodableTV releases a monthly Top Ranking of the most social restaurants in the top food cities worldwide. Foodable Top 25 is connected to the industry-leading analytic service platform in the Restaurant Social Media Index (RSMI).
FoodableTV is employing the most advanced social targeting system available in the industry, utilizing connections to over 23 million foodservice professionals on social media, as well as more than 4,000 industry suppliers. With a new analytic engine for tracking ad performance and impact, it’s the first system of its kind for trade media.
DigitalCoCo is a social media analytics and digital agency that merges content, audience and creative strategy to build powerful digital brands. Founded in 2010 and led by restaurant industry guru and social media maven Paul Barron, DigitalCoCo targets restaurant insiders and consumers through various platforms, including WebTV shows, conference events, and other social and mobile applications. The agency is also well-known for its comprehensive Restaurant Social Media Index (RSMI) and Foodable Network, launching in September.
Founded by DigitalCoCo and led by Paul Barron, the Foodable Network is a content platform for the restaurant & hospitality industry, covering both trade and prosumer content. With six city blogs, a national blog, ten WebTV shows - both on-location and in-studio - and a social media audience of over 300,000, FoodableTV is set to be the go-to content provider for restaurant & hospitality professionals. Foodable currently is on track to hit more than 150 million impressions and over 300 episodes in the first year of the network. Learn more at http://www.foodabletv.com.