Austin Company Food for Lovers Debuts Organic Superfood Salsa

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To Arrive in 27 Whole Foods Market Stores Throughout TX, LA, OK, AR

Superfood Salsa

Kale Tomatillo, Goji Chipotle, Sweet Potato Habanero, Purple Corn Serrano

Four authentic, flavorful salsas are thoughtfully paired with powerful Superfoods.

Food for Lovers, Inc. today announced new line of organic Superfood Salsa. Four authentic, flavorful salsas are thoughtfully paired with powerful Superfoods. On the roster: Kale Tomatillo (a tangy salsa verde), Goji Chipotle (a smoky salsa roja), Sweet Potato Habanero (a brilliant orange salsa) and Purple Corn Serrano (a tomato-less salsa with Peruvian Purple Corn).

Superfood Salsa will first be available at Whole Foods Market in the Southwest region - 27 stores throughout TX, LA, OK and AR in October 2013.

If it seems clever, it's thanks to the young duo behind Food for Lovers, Chris and Crystal Tate. They were discovered by Whole Foods Market in 2010 when buyers urged Crystal, the then food blogger, to bring her most popular recipe to market. Food for Lovers launched The World’s First Vegan Queso shortly after. Today their products are available in 6 countries and at WFM stores nationwide.

The Tates credit their fascination with food trends to their recent west coast tour and personal food philosophy. "We always choose organic, adding in superfoods everywhere possible. Until now, superfoods have been limited to sweets, smoothies and cold-pressed juice", says Crystal Tate, President and Co-Founder. "We're excited to finally bring superfoods to the salsa aisle."

About Food for Lovers

Food for Lovers is the producer of The World's First Vegan Queso and Superfood Salsa. Available in 6 countries worldwide with retail partners: Whole Foods Market, Wegmans, Earth Fare, Sprouts, Natural Grocers, H-E-B, Central Market, Hy-Vee, Mother’s Markets; and restaurants including Guero’s Taco Bar and Mr. Natural. Based in Austin, the company creates food trends with completely unique, nourishing products made of natural, organic and clean ingredients. Keep up with the company here: and


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Chris Tate
since: 07/2013
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Superfood Salsa
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