Footmarks and Avanade Partner for First-Ever Beacon-Powered, Social Shopping Experience

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Footmarks recently announced a strategic partnership with Avanade to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging.

Footmarks secure iBeacon solution brings digital intelligence to real world surroundings, allowing consumers to connect with the places and brands they love to visit and experience

"The great news is that now with our solution, connected retailers are ready to deliver on that [social shopping] experience."

Footmarks recently announced a strategic partnership with Avanade, a business technology solutions and managed services provider, to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging.

Together, Footmarks and Avanade showcase what is possible with beacons beyond broadcast messages and coupons. The companies’ social shopping experience highlights the innovative digital and cloud-based capabilities that are part of Avanade’s Connected Retail Experience, created with Footmarks and Microsoft technology.

Avanade’s Chief Technology Innovation Officer, Florin Rotar, describes the new partnership: “Most retailers who are using beacon technology are using it to track the movement of shoppers in the store and, at best, to target them with relevant geo-spatial offerings. We believe that this is a one-sided approach, so we have teamed with Footmarks to innovate scenarios where a shopper can instead use the beacon to leave a message for another family member who would likely go to the same store on a later occasion. (“I’ve already bought milk, but please remember to buy the bulky tissue paper.”)”

Adds Footmarks CEO, Todd Paris: “We’re excited to partner with Avanade to build out the first beacon-enabled, social sharing solution for the connected retailer. We already know that consumers are ready to invite their friends and key influencers to virtually come along with them on their retail shopping experience. The great news is that now with our solution connected retailers are ready to deliver on that experience.”

About Footmarks:
Footmarks secure iBeacon solution brings digital intelligence to real world surroundings, allowing consumers to connect with the places and brands they love to visit and experience.

About Avanade:
Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results.

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Lola Feiger
Footmarks
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