Forbes Living Features iovera° by myoscience, Inc.

The talk show will feature the iovera°® health treatment, an innovative peripheral nerve pain treatment that uses the power of cold.

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Forbes Living

Forbes Living is a great opportunity to educate consumers about this breakthrough pain treatment.

St. Petersburg, FL (PRWEB) May 20, 2014

The producers of Forbes Living are excited to announce that the iovera°® health treatment, an innovative peripheral nerve pain treatment designed by myoscience, Inc., will be featured in an upcoming segment as part of their "Healthy Living" series. The show is hosted by Forbes Riley, an award-winning TV host in the D2C industry, author, entrepreneur, mother and one of the nation’s leading health and wellness experts.

The primary function of a peripheral nerve is to transmit signals from the spinal cord to the rest of the body, and to return signals sensing things like pain from the rest of the body to the spinal cord. Damage to peripheral nerves can cause severe pain, affecting one's quality of life and emotional well-being.

The team at myoscience has harnessed the healing power of cold to treat peripheral nerves that signal pain. The iovera° treatment utilizes myoscience’s platform technology, the Focused Cold Therapy™ delivery system, to precisely target peripheral nerves, temporarily interrupting pain signaling pathways. This precise cold treatment causes a reversible nerve block based on a process called Wallerian degeneration that is followed by a predictable restoration of nerve function. The iovera° system offers patients a new non-habit forming treatment option, with no systemic side effects and nothing being injected into the body. Most patients experience instant pain relief after an iovera° treatment, with results that can last up to three months.

The iovera° treatment is minimally invasive and can be performed inside a physician's office. Patients benefit from an immediate reduction in pain. The average treatment time for one treatment site is approximately 20-30 minutes.

”The opportunity to work with Forbes to educate consumers about this breakthrough pain treatment will be a big step in spreading the word about how the power of cold can treat pain," said Clint Carnell, CEO of myoscience. "We are pleased to be partnering with such a respected program."

Forbes Living features the revolutionary iovera° treatment for peripheral nerve pain developed by myoscience. For more information about the iovera° treatment, please visit http://www.ioverahealth.com.

About Forbes Riley
Forbes Riley, recently named America's Most Loved Health & Fitness Innovator, is known for bringing affordable, high-quality fitness, health, and household products to consumers worldwide. Recognized for her marketing prowess, Riley is famous for launching products that solve tough challenges and make everyday life easier. This includes some of the most successful product promotions of all time, including the Jack LaLanne Juicer. As the co-creator, co-executive producer, and host of Forbes Living, Riley motivates others by informing, educating, branding, and creating consumer awareness on a variety of products. Riley boasts a huge following on her website and on social media. She also has a regular presence on networks including ESPN, TLC, Fit-TV, Animal Planet, ABC Family, and Home Shopping Network.

About Forbes Living
The groundbreaking talk show combines the most highly recognized product spokeswoman with new and innovative products designed to engage viewers in a fun, informative, and entertaining fashion. Watch out for upcoming broadcasts nationally on WE TV (Women’s Entertainment ©™), Discovery Channel Transponder®™, Lifetime Real Women™, Esquire Network™, and DIY Network Canada. The talk show will also air regionally on ABC, FOX, and ION broadcast affiliates. Join the interactive fun with Forbes Living TV on Facebook, Twitter and LinkedIn pages. The show's website provides a contact form that business owners can fill out to receive more information. Forbes Living is an FR Media production.

About FR Media
FR Media brings a superior track record of award-winning video and film background services including video and film, direct response television, commercial advertising, and media planning and buying. Staffed with Emmy, Telly and Moxie award-winning staff members from the disciplines of television, DRTV, film, print, advertising and online media, FR Media studios are located in St. Petersburg, Florida. If you have a product you would like considered for the show, go to http://www.forbeslivingtv.com and fill out our Product Inquiry form.


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