Forbes Living to Feature Shefit®

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Forbes Living features Shefit®, the ultimate, no bounce sports bra.


Forbes Living

With Forbes being an international fitness expert and icon, it’s a big day for our brand. - Sara Moylan, Creator of Shefit®.

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The producers of Forbes Living are excited to announce that Shefit® will be featured in an upcoming segment as part of their "Today’s Fitness" series. The show is hosted by Forbes Riley, an award-winning TV host in the D2C industry, author, entrepreneur, mother, and one of the nation’s leading health and wellness experts.

Keeping the ‘girls’ well supported and comfortably in place while working out is a challenge that many women face today. To compensate, women often wear two or three sports bras, and some even cut their workouts short due to physical discomfort or feeling self-conscious. Shefit® is the ultimate, no bounce, comfortable, doctor endorsed sports bra. It was created by top, world-ranked fitness competitor, model, wife, and mother to four, Sara Moylan.

The only custom adjustable sports bra on the market today, Shefit® gives women of all sizes the support and lift they need, and allows them to decide the perfect fit. As Moylan says, “It’s your bra, your way.” Patented technology allows women to adjust the Velcro straps and rib band – two critical areas that matter the most. This ensures a custom fit every time, providing comfort and support for any workout. The weight of the bust is carried in the shoulders and the bust strap. Experts say any type of repetitive bounce over time will create ligament and tissue damage, creating sag. This is also the reason for any type of pain one may experience in the neck, shoulders, and back.

An innovative sports bra, Shefit® is endorsed by globally renowned surgeon and leader in breast aesthetic research, Dr. Bradley P. Bengtson. The bra has competitive sports and fitness benefits, as well as medical applications for post-surgical recovery.
"I'm more than excited to be featured on the show,” said Moylan. “With Forbes being an international fitness expert and icon, it’s a big day for our brand. Our goal is to get this bra into the hands of so many women and girls who can really be impacted by the bra’s benefits. We want all women to feel strong, confident, beautiful, and empowered!”

For more information about Shefit®, visit        

About Forbes Riley
Forbes Riley, recently named America's Most Loved Health & Fitness Innovator, is known for bringing affordable, high-quality fitness, health, and household products to consumers worldwide. Recognized for her marketing prowess, Ms. Riley is famous for launching products that solve tough challenges and make everyday life easier. This includes some of the most successful product promotions of all time, including the Jack LaLanne Juicer. As the co-creator, co-executive producer, and host of Forbes Living, Ms. Riley motivates others by informing, educating, branding, and creating consumer awareness on a variety of products. Ms. Riley boasts a huge following on her website and on social media. She also has a regular presence on networks including ESPN, TLC, Fit-TV, Animal Planet, ABC Family, and Home Shopping Network.

About Forbes Living
The Forbes Living talk show combines the most highly recognized product spokeswoman with new and innovative products designed to engage viewers in a fun, informative, and entertaining fashion. Watch out for upcoming broadcasts nationally on WE tv (Women’s Entertainment ©™), Discovery Channel Transponder®™, Lifetime Real Women™, Esquire Network™, and DIY Network Canada. The talk show will also air regionally on ABC, FOX, and ION broadcast affiliates. Join the interactive fun with Forbes Living on Facebook, Twitter and LinkedIn pages. The show's website provides a contact form that business owners can fill out to receive more information. Forbes Living TV is an FR Media production.

About FR Media
FR Media brings a superior track record of award-winning video and film background services including video and film, direct response television, commercial advertising, and media planning and buying. Staffed with Emmy, Telly and Moxie award-winning staff members from the disciplines of television, DRTV, film, print, advertising and online media, FR Media studios are located in St. Petersburg, Florida. If you have a product you would like considered for the show, go to and fill out our Product Inquiry form.

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