Forbes Living to Feature ROOTSTIX

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Extend the life of hair color with ROOTSTIX on Forbes Living.


Forbes Living

I think a lot of people out there are looking for a simple, cost-effective, quick-fix solution for covering grey roots.

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The producers of Forbes Living are excited to announce they are working on an upcoming segment called “Start the New Year with a New You” as a part of their “World of Beauty” series. The half-hour talk show is hosted by Forbes Riley, an author, entrepreneur, award-winning TV host in the D2C industry, and one of the nation’s leading health and wellness experts.

How many times has someone colored hair at an expensive and time-consuming hair appointment, just to see the grey roots coming in just two weeks later? Maura Keenan has a solution. After years of looking for a way to touch up grey hair, Keenan created a quick-fix touchup hair color called ROOTSTIX that is both cost-effective and easy to use.

ROOTSTIX allows the user to extend the life of hair color between salon visits with a temporary, easy-to-apply color that washes right out, without actually dyeing or damaging hair. The user can cover grey roots anytime, anywhere, whether at the office or on the go. Both women and men can look sexy and young with a choice of black, medium brown, and light brown, and shades dark brown and red coming soon.

“I am excited to work with Forbes and spread the word about ROOTSTIX,” said Keenan. “I think a lot of people out there are looking for a simple, cost-effective, quick-fix solution for covering grey roots. It is easy to extend the life of your hair color by using ROOTSTIX!”

About Forbes Riley
Forbes Riley, recently named America's Most Loved Health & Fitness Innovator, is known for bringing affordable, high-quality fitness, health, and household products to consumers worldwide. Recognized for her marketing prowess, Ms. Riley is famous for launching products that solve tough challenges and make everyday life easier. This includes some of the most successful product promotions of all time, including the Jack LaLanne Juicer. As the co-creator, co-executive producer, and host of Forbes Living, Ms. Riley motivates others by informing, educating, branding, and creating consumer awareness on a variety of products. Ms. Riley boasts a huge following on her website and on social media. She also has a regular presence on networks including ESPN, TLC, Fit-TV, Animal Planet, ABC Family, and Home Shopping Network.

About Forbes Living
The groundbreaking talk show combines the most highly recognized product spokeswoman with new and innovative products designed to engage viewers in a fun, informative, and entertaining fashion. Watch out for upcoming broadcasts on WE tv™, Lifetime Real Women™, the Esquire Network™, FOX™, ABC™, and ION™, as well as Regional News Networks. Join the interactive fun with Forbes Living TV on Facebook, Twitter, and LinkedIn pages. The show's website provides a contact form that business owners can fill out to receive more information. Forbes Living is an FR Media, Inc. production.

About FR Media, Inc.
FR Media brings a superior track record of award-winning video and film background services including video and film, direct response television, commercial advertising and media planning and buying. Staffed with Emmy, Telly and Moxie award-winning staff members from the disciplines of television, DRTV, film, print, advertising and online media, FR Media studios are located in St. Petersburg, Florida. If you have a product you would like considered for the show, go to and fill out our Product Inquiry form.

For more information on ROOTSTIX, please visit

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Kyra Burton

Kyra Burton
since: 10/2013
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