Principal Analyst Peter Sheldon and Elastic Path Ecommerce Strategist David Chiu unveil a practical roadmap for building an integrated content and ecommerce platform that is capable of delivering tomorrow’s digital experience today.
(PRWEB) October 01, 2013
Elastic Path Software Inc., the digital commerce company, today announced the immediate availability of a new webinar, entitled “Building Tomorrow’s Digital Experience”, featuring Forrester Research Inc. Principal Analyst Peter Sheldon.
Companies must have a cohesive digital customer experience – but marketing and ecommerce groups often operate in silos, with differing objectives that lead them to buy and operate independent solutions for brand content and transactions. The end result is a fragmented and poorly integrated digital presence that confuses the customer, is difficult to manage, and ultimately leaves revenue on the table.
In this revealing 60-minute webinar, Principal Analyst Peter Sheldon and Elastic Path Ecommerce Strategist David Chiu unveil a practical roadmap for building an integrated content and ecommerce platform that is capable of delivering tomorrow’s digital experience today.
After watching this webinar, you will learn:
- The metrics that define a best-in-class digital experience
- The dire implications of delivering siloed digital experiences
- Why ecommerce platforms and content management are on a path of convergence
- Your options for integrating ecommerce and content management
This webinar is free and available now. To watch, visit http://www.elasticpath.com/resources/webinar/building-tomorrows-digital-experience
Participants of the webinar will be among the first to receive a copy of the new white paper “Three Pillars of Digital Experience: How to Create the Ultimate Platform with CMS, Commerce and Data”.
Filled with actionable advice, this white paper is aimed at executives and IT professionals who want to successfully architect a Digital Experience Platform, to develop creative and innovative business models, and maintain strong brand awareness and user experience throughout every interaction.
For more information on Elastic Path’s ecommerce platform, visit http://www.elasticpath.com/ecommerce-solutions.
About Elastic Path
Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time Inc., and Virgin Media use Elastic Path to drive billions of dollars in digital commerce annually.
For Additional Information:
Marketing Communications Manager
Elastic Path Software
604-408-8078, ext. 275