Pooki’s Mahi® Founder/CEO Leslie Magsalay-Zeller wins national grocery chain by giving customers two-day shipping, and fulfillment without using a 3PL like a marketplace fulfillment center.
Large retailers that previously rejected Pooki’s Mahi in 2013 want our product catalog and two day shipping to the Lower 48 states, Alaska and Hawaii. Firms use 3rd party providers like Amazon Fulfillment (FBA) or InstaCart for last mile delivery. Customers pay through memberships like Amazon Prime.
SAN FRANCISCO (PRWEB) May 02, 2019
Silicon Valley beverage brand Pooki’s Mahi® announced today Founder/CEO Leslie Magsalay-Zeller wins national grocery chain with Komo Kitty℠ “Digital Beverage Supply Chain” services by passing savings like two-day shipping and consistent fulfillment to the end customers. Pooki’s Mahi gains new customers for custom Matcha Matcha Man® tea pods while growing repeat coffee subscribers.
Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “Scrupulous attention to detail is used to determine qualified resellers requesting to sell Pooki’s Mahi® brands. Resellers whose customers’ profile do not match any of Pooki’s Mahi existing customer profiles will not be successful in selling our products. I refuse to partner with large customers that want ‘the next big thing.’ These type of customers will aggressively negotiate for cheaper pricing and growing their revenues. Larger customers do not care about increasing repeat customer business.”
“Retail customers are not great at selling luxury beverage products like Pooki’s Mahi 100% Kona coffee pods online because large retailers use traditional methods to market and sell new products. Often larger resellers could not provide big data sets so I can analyze the customer journey. Larger customers that rejected Pooki’s Mahi brands made very little progress tackling selling online. I decided to focus on growing Pooki’s Mahi top line revenue from existing customers and online retailers. I also decided on onboarding global retailers and customers whose primary focus was selling online. Big data analysis and customer feedback drive Pooki’s Mahi roadmap. The large customers headquartered in the US that previously rejected Pooki’s Mahi in 2013 want Pooki’s Mahi product catalog.” Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller further explains.
“Unlike marketplaces, Pooki’s Mahi does not charge a membership fee. Pooki’s Mahi® merchandise, fulfill and ship orders directly for global retailers, national grocery chains, luxury restaurants, and hotels. Pooki’s Mahi averages 45%-65% conversion rate for first-time customers. Pooki’s Mahi delivers shipments within two business days throughout the USA - Lower 48 states, Alaska and Hawaii. Today large customers have to use a 3rd party provider like Amazon Fulfillment (FBA) or InstaCart for last mile delivery. Customers pay delivery charges through memberships like Amazon Prime,” explains the high energy Pooki’s Mahi Founder/CEO.
The national grocery chain has 5000+ stores in over 35 states and was looking for brands with robust operational and supply chain metrics. The national grocery store was having a challenging time driving traffic to their marketplace. The national grocery store aims to achieve two goals for their marketplace. The primary goal is to provide existing customers access to hard-to-find beverage items like Pooki’s Mahi 100% Kona coffee pods, Kafpresso™ Kona Nespresso coffee pods, and Matcha Matcha Man® tea pods. The second goal is to increase exposure and drive traffic to newer food and beverage brands. Customers from the national grocery chain can purchase directly from the manufacturer or brand owner as opposed to a third party seller.
The marketplace created by the national grocery chain is the first to focus on smaller businesses manufacturing food, beverage, and wellness products. The national grocery chain selected smaller businesses that have deep roots in technology, grew their brands on social media, and have proof of exceeding standard operations metrics by owning their supply chain including sourcing materials, logistics partnerships, and distribution channels. The national grocery chain selected Pooki’s Mahi for “Digital Beverage Supply Chain,” a model saving the chain from building a fulfillment and distribution center.
Pooki’s Mahi landed the national grocery chain in 2018 and has been gathering feedback from the national chain’s customers. Founder/CEO Leslie Magsalay-Zeller regularly provides insights on product discoverability, using social media for brand awareness and digital marketing back to the marketplace team. Pooki’s Mahi owns the supply chain from incubating a product idea, manufacturing and go-to-market activities for new product launches. The Silicon Valley technology firm understands customer profile including but not limited to region, zip code, education level, interests, demographic metro areas, and lifestyle activities. Pooki’s Mahi digital marketing efforts are focused on customers that live inside Pooki’s Mahi target demographic metro areas that have the disposable income to afford luxury beverages like Kafpresso™ coffee capsules, Kona coffee pods or Matcha Matcha Man® tea capsules.
The Silicon Valley technology company is focused on manufacturing naturally grown single-origin 100% Kona coffee certified organic and teas in recyclable or bio-based pods. Pooki’s Mahi utilizes a proprietary supply chain framework created by Founder/CEO Leslie Magsalay-Zeller to manufacture expensive coffee pods or Matcha Matcha Man® tea capsules in a just-in-time model. Pooki’s Mahi supply chain ensure customers receive freshly roasted coffee or blended teas. The upgraded Matcha Matcha Man® will be available for customers in 2019. Founder/CEO Leslie Magsalay-Zeller did not confirm a launch date.
The Silicon Valley-headquartered brand has currently made a subset of Pooki’s Mahi 100% Kona coffee pods available to the national grocery chain’s customers. Pooki’s Mahi provided favorable pricing and shipping times on customers on the marketplace. Pooki’s Mahi owns merchandising including driving discoverability, managing product information, and campaigns to entice interest through word of mouth product recommendations by existing customers on social media like Instagram, Facebook, LinkedIn, and Pinterest. Pooki’s Mahi does not engage in aggressive email drip campaigns or suspicious advertising such as “buy coffee to lose weight!”
In addition to Matcha Matcha Man tea capsules, the Silicon Valley brand will launch some new products on the grocery chain’s marketplace platform. Pooki’s Mahi new products are never available on a grocery chain’s shelf. New product launches are available on Pooki’s Mahi as a coffee subscription, tea subscription, or part of the wholesale coffee club. VIP reseller distributors and VIP customers have early access to new products. The performance-driven brand is extremely selective on which customer will launch new products.
Pooki’s Mahi® new customers can expect:
- Favorable pricing for the customer buying Pooki’s Mahi Matcha Matcha Man tea pods.
- Complimentary standard shipping to the Lower 48 states.
- Pooki’s Mahi is testing complimentary two-day shipping to Lower 48 states, Alaska, and Hawaii for Kona coffee pods in 8-6-4 packaging, and Kafpresso Nespresso coffee pods.
- No extra discounts to buy Kona coffee pods, Kafpresso™ Nespresso coffee pods, Matcha Matcha Man™ tea capsules.
- No returns on food or beverage products.
- Orders are fulfilled in two business days. Order(s) will not ship if payment is not received.
- Signature required for select zip codes
- Fedex is Pooki’s Mahi transportation partner.
- USPS is used for shipments to USA military bases or customers with PO Box addresses.
- Online only. No phone calls. Product samples are not available.
- Founder/CEO Leslie Magalay-Zeller manages inventory for retailers like Amazon, Walmart, Overstock, Albertsons offering Pooki’s Mahi 100% Kona coffee pods.
- Pooki’s Mahi reserves the right to reject orders from marketplaces allowing unauthorized firms to sell counterfeit Pooki’s Mahi products.
The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support growing business selling on existing ecommerce platforms. Leslie Magsalay-Zeller designs, and introduce new Pooki’s Mahi® product lines. Pooki’s Mahi continues to update technology platforms supporting multiple channels. The Silicon Valley technology company is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.
Kafpresso™ coffee capsules are not the same as 100% Kona coffee for Keurig 1.0, and 2.0 single serve coffee makers. Pooki’s Mahi®, Matcha Matcha Man® are registered trademarks of Pooki’s Mahi. Komo Kitty℠, Kafpresso™, The PMO Practice™, Kona KaKao™, Koffee KaKao™, and Kona Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.
About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based technology company passionate about combining technology, operations, and digital marketing to consistently launch the best Kona coffee pods, new private label coffee capsules and custom tea capsules to market. Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller launched Pooki’s Mahi after spending nearly two decades leading product launches in technology companies. Pooki’s Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki’s Mahi’s mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki’s Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules.
Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki’s Mahi®. Pooki’s Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain including Hall of Fame inductions. Pooki’s Mahi Kona coffee capsules, Matcha Matcha Man® tea capsules, Kafpresso™ coffee has been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows.
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For more information on Pooki’s Mahi custom private label coffee, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance.
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