In 2012 there were 1.7 million more 40-59 year olds in France than there were 10-29 year olds: the future of Skincare over the next decade lies not with cash-strapped young consumers, but with the richer, aging "gray" consumer.
Dallas, Texas (PRWEB) September 14, 2013
Market Focus: Trends and Developments in the Skincare Sector in France report says French consumers are looking for products (or brands) which they believe offer better value for money, be it value or premium products. While depressed consumer spending means some have turned to buying quality private label products because they offer greater volumes at a lower price, consumers are still willing to pay extra for a premium product in order to get great quality at a good price. This is particularly true in the Skincare sector, where consumers continue to consider private labels as less effective than branded products, resulting in low private label penetration rates.
The report (http://www.marketreportsonline.com/269522.html) estimates the French skincare sector worth at US$4,281 million in 2012 and expects the industry to record a CAGR of -0.2% through to 2017. The market will record positive, albeit slow, growth during this period in volume and local currency terms; however, fluctuations in exchanges rates, particularly during 2012, have added complexity to the market for international companies. Body Care and Facial Care accounted for 86.5% of Skincare packs used in France in 2012, resulting in high demand for plastic Bottles, Tubes, and Tubs. These often use Flip/Snap Tops and Screw Tops closures, while Box outers were often used for premium products, particularly in Facial Care. Only 6.4% of Skincare products by value are used by French consumers because of ethical or responsibility concerns, yet the number of organic and ethically-produced Skincare products in France is increasing rapidly. This is because consumers often equate organic with quality, regardless of any ethical considerations. Consumers are increasingly concerned by the health effects of chemicals such as parabens and are wary of synthetic formulas. In contrast they see "natural" ingredients as both better for you and more effective: organic products are best placed to offer this to consumers.
In 2012 there were 1.7 million more 40-59 year olds in France than there were 10-29 year olds: the future of Skincare over the next decade lies not with cash-strapped young consumers, but with the richer, aging "gray" consumer. Growing acceptance of the inevitable aging process means Skincare products targeting consumers in older age groups will need to offer more than just "anti-wrinkle" benefits; consumers will look for products meeting a broad range of needs, including skin radiance and luminosity, skin smoothness, and skin elasticity. This report Market Focus: Trends and Developments in the Skincare Sector in France, available for purchase at http://www.marketreportsonline.com/contacts/purchase.php?name=269522 , brings together consumer insight and market data to provide a comprehensive brief of the French Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their packaging.
Key market issues discussed in this report include:
Young French adults are increasingly looking to good skincare in early life in order to "prevent" premature aging. There is currently an opportunity for marketers to increase their share of the anti-aging market, and win over consumers at an earlier age, by offering more "preventative" anti-aging Body Care and Facial Care products.
Consumers are choosing Skincare products that they believe can have a beneficial effect on their appearance. However, it should be noted that this motivation is far stronger among women than among men: Beauty was the third-most important motivator of Skincare consumption for women, but only ninth among men.
Skincare distribution patterns by value broadly match those of the Health and Beauty industry as a whole. Hypermarkets and Supermarkets dominate, accounting for just under half of distribution, followed by Health and Beauty Stores, which account for approximately a quarter of overall Health and Beauty and Skincare sales.
Private label penetration in France's Skincare sector is low; the highest penetration rate is in the Make-up Remover category, where private labels held a 9% value share in 2012. However, private label penetration was higher than the Health and Beauty average in three Skincare categories: Make-up Remover, Depilatories, and Hand Care.
Comprehensive Table of Contents and more for the report Market Focus: Trends and Developments in the Skincare Sector in France is available at http://www.marketreportsonline.com/269522-toc.html .
Explore more reports on the skincare market at http://www.marketreportsonline.com/industry/skincare-market-research.html .
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