New Doctor's Journal eBook Explains How Social Media is “Consumerizing” Healthcare

News provided by

The Doctor's Journal

Mar 26, 2014, 20:45 ET


Laguna Beach, CA (PRWEB) March 26, 2014 -- The Doctor’s Journal, a digital periodical exploring the evolution of physician life and healthcare, has released a new eBook explaining how social media and healthcare are colliding -- which paves the way for prospective patients to shop around. Increased transparency with new social rating tools like Yelp or Google’s Zagat are empowering proactive patients to make better, informed decisions, without having to wait ‘on-hold’ or step foot into an office.

The Doctor’s Journal editor, Brad Smith, said, “For the first time ever, physicians are being rated not only by their record, but also by their bedside manner and the quality of their waiting room. It’s not longer ‘good enough’ to put in 5 minutes of face-time with a patient and send them on their way. Prospective patients can, and will use this information to shop around. And when we’re talking about entire families doing this, the lifetime value of each patient could be astronomical to physicians and healthcare practices.”

This eBook does not require any opt-in, and includes detailed coverage of the following issues:

  • How social media is driving the consumerization of healthcare, and why it will impact doctor’s “bottom lines”
  • How physicians and healthcare practices can easily adopt social media and capitalize on this opportunity instead of avoiding it
  • How social media helps drive additional revenue for healthcare organizations (even if it’s hard to measure)

About The Doctor’s Journal: The Doctor’s Journal is based in Laguna Beach, CA. Over the past few years, The Doctor’s Journal has covered the growing significance of technological advancement in healthcare, how it’s paving the way for new patient behavior, and how physician’s career paths are changing because of it. The Doctor’s Journal editor has been featured in The New York Times, Business Insider, and more.

Brad Smith, The Doctor's Journal, http://doctorsjournal.com, +1 (800) 518-1190, [email protected]