Diversified Machine Systems Subsidiary Company, Freedom Machine Tool, Rebrands for Continued Manufacturing Growth

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Diversified Machine Systems (DMS), a Colorado Springs-based manufacturer of custom 3 axis & 5 axis CNC routers & machine centers, announces subsidiary company, Freedom Machine Tool’s rebrand as sales numbers continue to grow for affordable, industrial CNC machinery.

Freedom Machine Tool Rebrand Logo Comparison

Freedom Machine Tool Announces Rebrand for Continued Growth

This rebrand is indicative of the continued growth & success of our FMT clients. It truly signifies the strength and forward momentum of the American manufacturing resolve, by continuing to fight the entrepreneurial battle for success.

Freedom Machine Tool, a subsidiary of Diversified Machine Systems (DMS), a leading designer and manufacturer of 3 axis & 5 axis CNC machine centers and custom CNC routers based in Colorado Springs, has announced a rebrand of their logo that will be reflected on all machinery produced after March 1st, 2014. In addition, Freedom Machine Tool will be releasing a new responsive website designed to universally serve our new and current clients which span a wide variety of manufacturing markets.

In 2009, Patrick Bollar, DMS CEO & Founder, recognized the effects the recession was having on the manufacturing sector and saw the need for cost-effective, small format, industrial CNC machinery that didn’t sacrifice the quality or reliability that the larger DMS CNC machine centers had become known for.

“When the U.S. economy took a hit, we knew we were going to keep fighting right along with our customers. Our original tattered flag logo depicted that ‘Stay and fight' mentality that we had,” explains Bollar. “We built a machine that our customer’s knew they could rely on to give them the best chance at getting through this.”

Since its launch, Freedom Machine Tool has garnered a loyal following as the manufacturing industry has slowly shown signs of recovery. Because of this strategic move, DMS has grown when other OEMs (Original Equipment Manufacturer) have been forced to downsize – with the growth necessitating a move into a new expanded World HQ in mid-2013.

“This rebrand is indicative of the continued growth and success of our FMT clients. It truly signifies the strength and forward momentum of the American manufacturing resolve, by continuing to fight the entrepreneurial battle for success along with our customers. The new logo visually represents that renewed strength and stability in our clients, and this new marketing effort shows our commitment to further serve this market segment for years to come, “ says Ed Hilligrass, DMS Executive Vice President & Chief Sales Officer.

Freedom Machine Tool has contracted with top leading web design company, CoPilot Creative in Colorado Springs, to develop the new responsive design website reflecting this new brand as well as enhancing current functionality and adding new features designed to improve on the Freedom Machine Tool experience.

The Freedom Machine Tool 3 Axis CNC Router Product Line features the original Patriot 4’ x 4’, Patriot 4’ x 8’ and the new Patriot 5’ x 10’ that was debuted at AWFS 2013. Freedom Machine Tool also manufacturers the Orthorout, a specialty orthotic system for the orthotics industry.

For additional information about Diversified Machine Systems and Freedom Machine Tool, please visit: DMSCNCRouters.com and FreedomCNC.com.

About Diversified Machine Systems
Diversified Machine Systems (DMS) is a leading designer and manufacturer of 3 axis & 5 axis CNC routers and machine centers with headquarters in Colorado Springs, CO. With more than 30 years of innovation and industry experience as an Original Equipment Manufacturer, DMS’ line of CNC routers and machining centers are routinely used on materials such as wood, composites, aluminum, steel, plastics, and foams. Renowned for quality and precision, our advanced machining centers are engineered to increase efficiency and productivity, while maintaining the quality and precision our clients have come to expect from DMS.

About Freedom Machine Tool
Freedom Machine Tool (FMT), a division of Diversified Machine Systems (DMS), is a manufacturer of affordable, 3 axis CNC routers. Located in Colorado Springs, Colorado, FMT was started to address the need in the market for a cost-effective, industrial quality CNC machining solution. With over 25 years of combined experience building CNC routers, the FMT development team is committed to producing a value-priced router without sacrificing on quality or reliability.

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Courtney Thurman / Director of Marketing
since: 08/2011
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