Healthcare Agency to Host Webinar on Inbound Marketing Measurement

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Smith & Jones announces free webinar on Healthcare Marketing Analytics, Part 2.

Healthcare marketing agency, Smith & Jones, will be hosting a free webinar on Wednesday, November 13, at 12:00pm EDT, titled “Healthcare Analytics, Part 2: Inbound Marketing.” The 20-minute webinar is a follow-up to Healthcare Analytics, Part 1, which covered outbound marketing measurement.

This webinar is designed for executives and marketing leaders of hospitals and large physician practices. The presentation will include information on how healthcare organizations can measure, report and improve their inbound efforts, including metrics and tools for content marketing, opt-in and social media channels.

The webinar will be lead by Mark Shipley, President and Chief Strategic Officer of Smith & Jones, Mia Barbera, Director of Account Services, and Alan Beberwyck, Content Director. The schedule allows for a Q&A with these healthcare marketing specialists at the end of the presentation.

“While some outbound marketing analytics may be more obvious, inbound marketing can be measured if the campaign is designed around relevant metrics,” said Shipley. “Determining this at the beginning of the process will help prove ROI upon completion.”

To register for the webinar, please visit

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in hospital systems and large physician practices. Learn more at

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Caitlin Mooney

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