Free People is Coming to Chestnut Hill Square

Share Article

The specialty fashion brand is bringing its eclectic style to Boston area's lifestyle and retail destination

Free People September 2015 Campaign

We are excited to be opening our first large format Free People store in the Boston area

Lifestyle brand, Free People will bring its coveted assortment to Chestnut Hill, Massachusetts on September 25th, 2015, opening at Chestnut Hill Square. The 5,090 square foot location will be the brand’s 112th boutique and the sixth in the state. Joining sister brand Anthropologie, the brand’s distinctive product assortment will be the perfect addition to the new shopping development. In addition to stocking the signature bohemian styles Free People is known for, the boutique’s opening assortment will highlight dedicated ‘FP Collection’ shoe and ‘Intimately Free People’ shops.

The space has been designed to feel like the Free People girl’s workshop with a mix of rugged feminine elements and natural details throughout. Guests are welcomed by a custom steel storefront with steel and glass double entry doors featuring handmade hardware. In the transom, decorative metal laser cut panels have been installed, alongside a Free People cast backlit sign. Inside, the space is delineated with a varied ceiling that changes in height and material throughout, including dark hemlock beams and soft maple joists, with three skylights that flood the boutique with natural light. Glitter plaster and white bead board columns, as well as reclaimed plank wood floors, are found throughout the sales floor. Seven fitting rooms with beautiful shimmery coin curtains and lantern pendants in each stall help balance out the rustic elements. At checkout, yarn-filled cubbies light up the space behind with a bright array of color.

Free People’s Chestnut Hill Square boutique will open ready for the fall season. The sales floor will be well stocked with cozy sweater dressing options, alongside a strong jacket and outwear assortment. Skirts will have a moment, paired back to easy knits and feminine woven tops. A varied selection of flirty dress silhouettes and ready to wear slips, including shapeless styles, bodycon pieces, and rompers in lively floral and striped prints, will also live inside the space. An Indigo Shop will provide customers with head to toe indigo outfitting options through denim, chambray, and blue washes across all classes. Shoppers can look forward to a strong jeans assortment, including skinnies, flares, boyfriends, and one-pieces. A dedicated ‘FP Collection’ shoe shop will highlight a desirable selection of boots, including tall, ankle, and heeled styles, as well as flats, heels, and wedges. The location will also house the brand’s popular ‘Intimately Free People’ line of bras, undies, slips, seamless layering pieces, and loungewear. Accessory highlights include brimmed hats, skinny scarves, and leather bags and belts.

“We are excited to be opening our first large format Free People store in the Boston area," says Free People's Director of Retail, Beth Wehagen. “Our location in Chestnut Hill Square will offer customers a large selection of ‘FP Collection’ shoes and ‘Intimately Free People’ intimates, as well as an expanded offering of apparel and accessory styles!”

The new store will have a celebration on opening day, Friday, September 25th, 2015 from 5-7pm, featuring blogger Kayte Demont of Mass Musings. The first 50 customers to arrive will receive a mini succulent plant giveaway, and light refreshments will be served. Guests should RSVP on Facebook:

Each Free People store offers personalized shopping experiences from a team of expert stylists. Chestnut Hill customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.

Free People Chestnut Hill Square will be located at 200 Boylston Street #C-107, Newton, MA 02467. Store hours will run Monday-Saturday 10am-8pm, and Sunday 11am-6pm. Fans should follow the store on Instagram to stay up-to-date on all the latest arrivals, events, and other happenings:

For more information, images, to request an interview, or to discuss a TV opportunity, please call Sarah Santos at 215-454-7224 or email ssantos(at)freepeople(dot)com.


About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About Chestnut Hill Square
Chestnut Hill Square is a lifestyle destination center featuring fine (Seasons 52, Brio Tuscan Grille, and The Capital Grille), and casual (sweetgreen, Panera Bread, Starbucks, Sweet) dining; top fitness clubs (Equinox, SoulCycle); beauty (drybar); retail (the only Boston area BHLDN Bridal boutique/Anthropologie, francesca’s, True Runner, Athleta, PaperSource); Wegmans and Wegmans Wine, Liquor & Beer; and medical and office centers. Chestnut Hill Square is a development of New England Development in Newton, one of the nation’s premier real estate developers. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Santos
Visit website