Fresh Consulting Completes DefeatBOCO.com Adventure, an Immersive UX Design Journey Educating Companies on How to Defeat the "Beast of Conflicting Opinions"
Fresh Consulting releases final chapter in their immersive website illustrating the user experience (UX) design process and how to defeat B.O.C.O., the "Beast of Conflicting Opinions"
BELLEVUE, Wash., Jan. 4, 2019 /PRNewswire-PRWeb/ -- On January 2, 2019, Seattle-area digital company Fresh Consulting (https://www.freshconsulting.com/) released Deliver World, the final world on DefeatBOCO.com (https://www.defeatboco.com/), an immersive website educating companies on the importance of the user experience (UX) design process and how designers, developers, and teams can use science to unify team members and project stakeholders to defeat B.O.C.O., the "Beast of Conflicting Opinions."
Created by Fresh designers and strategists, the Deliver World completes the UX design process journey on DefeatBOCO.com, focusing on what's next after a product's launch, including user onboarding experience and product adoption strategy.
Defeat B.O.C.O. uses the latest web technologies to take users through four fantasy worlds featuring unique characters, including the B.O.C.O. in all his various personas that bog down the design process. In each world, there are resources to further learn about the UX design process, from UX reviews to user testing to MVP strategy. And in the first three worlds, Research, Design, and Test, users also have an opportunity to take a short UX quiz to see if they can defeat B.O.C.O. and enter to win prizes.
As digital thought leaders for over 10 years, Fresh has previously published over 30 white papers, 50 UX principles, and architected processes for user research, design, and testing. Under their own Fresh Labs, the company develops websites and tools – such as DefeatBOCO.com, applications including InventValue.com (https://www.inventvalue.com/), and proprietary hardware – to push the limits of what's possible. This prepares the team to build what's next for some of the largest and most innovative companies worldwide.
About Fresh Consulting
Fresh is an integrated consulting team of designers, developers, and engineers that build fresh experiences people love. From creative brands and intuitive apps to digital hardware and robotics, Fresh works from strategy to execution to create what's next. Powered by their design-led process, innovation technology, and multi-talented teams, Fresh delivers end-to-end experiences and products to help companies grow.
SOURCE Fresh Consulting
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