Fresh Consulting Launches New Test World on DefeatBOCO.com, an Immersive UX Design Journey Educating Companies on How to Defeat the "Beast of Conflicting Opinions"
Fresh Consulting's new Test World on DefeatBOCO.com illustrates the user testing phase in the UX design process and how to defeat B.O.C.O., the "Beast of Conflicting Opinions."
BELLEVUE, Wash., Dec. 17, 2018 /PRNewswire-PRWeb/ -- On December 14, 2018, Seattle-area digital company Fresh Consulting (https://www.freshconsulting.com/) released their new DefeatBOCO.com (https://www.defeatboco.com/) Test World, the third stage of their immersive website educating companies on the importance of the user experience (UX) design process and how to use science to unify team members and project stakeholders to defeat B.O.C.O., the "Beast of Conflicting Opinions."
Created with original illustrations by Fresh designers and strategists, the Test World is the third of four worlds released on DefeatBOCO.com. The final world, Delivery, will be released in January 2019. The Test World uses the latest web technologies to take users through a fantasy world featuring unique characters – including the B.O.C.O. Yeti – and an interactive quest through a cave and mineshaft. At the end of the Test World, users can take a short quiz to defeat B.O.C.O. using their knowledge of UX testing and enter to win prizes.
As digital thought leaders for over 10 years, Fresh has previously published over 20 white papers, 50 UX principles, and built custom processes for user research, design, testing, software engineering, and hardware engineering. Under their own Fresh Labs, the company develops websites and tools – such as DefeatBOCO.com, applications including Invent Value (https://www.inventvalue.com/), and proprietary hardware – to push the limits of what's possible. This prepares the team to build what's next for some of the largest and most innovative companies worldwide.
About Fresh Consulting
Fresh is an integrated consulting team of designers, developers, and engineers that build fresh experiences people love. From creative brands and intuitive apps to digital hardware and robotics, Fresh works from strategy to execution to create what's next. Powered by their design-led process, innovation technology, and multi-talented teams, Fresh delivers end-to-end experiences and products to help companies grow.
SOURCE Fresh Consulting
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