Healthcare Specialists Release White Paper on ACO Marketing

Share Article

Smith & Jones Offers Insights on Marketing Accountable Care Organizations

Smith & Jones, an agency specializing in healthcare marketing, published a new white paper today titled, “Transitioning Marketing Efforts to the ACO Model.”

This white paper reviews the charges of accountable care and five changes in marketing strategy for ACOs, including wellness marketing, patient research and measurable goals. “Transitioning Marketing Efforts to the ACO Model” is free and available for download at

Transitioning to an Accountable Care Organization (ACO) not only requires changes to a hospital’s business goals and strategy, but it also requires a complete revamp of its marketing plan. This calls for a different set of objectives, tactics and measurement of success.

“With the number one goal under an ACO shifting from downstream referrals to overall community health, hospitals and practices have to work together to deliver coordinated, efficient care,” said Mark Shipley, Strategy Director and Co-founder of Smith & Jones. “Likewise, the marketing team has to present integrated, relevant messaging and health services that address the specific needs of their communities. Now more than ever, it is paramount to demonstrate ROI with measurable goals and solid analytics.”

Download “Transitioning Marketing Efforts to the ACO Model” to learn about the five changes in healthcare marketing strategy under accountable care.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Caitlin Mooney

Mark Shipley
since: 08/2011
Follow >

Follow us on
Visit website