Gadget Guard Announces Black Ice+

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Gadget Guard teams up with Fortegra, the marquis name in speciality insurance and extended warranties, to craft an offering which brings unprecedented peace of mind to mobile phone users

What more can we offer that will be beneficial to consumers and show them how much we believe in our products? The answer turned out to be, simply to put our money where our mouth is. The result is Black Ice+.

Gadget Guard, a Utah-based design and manufacturing company focused on offering the best and most relevant product for protecting mobile devices from common calamities, has teamed up with Fortegra, the marquis name in specialty insurance and extended warranties, to craft an offering which brings unprecedented peace of mind to mobile phone users.

The product, manufactured and warranted by Gadget Guard, is known as Black Ice+, and the premise is as simple as it is valuable: tempered glass screen protection guaranteed to provide peace of mind, backed up with cold hard cash. Simply put, if a phone screen is protected by Gadget Guard and the phone’s screen breaks during normal use, the owner gets a check to compensate them for the hassle of repairing or replacing the device screen glass.

Brandon Bowen, Director of Sales for Gadget Guard, who was instrumental in the market research and product development for Black Ice+ states: “We have sold millions of Black Ice tempered glass screen protectors, and customers love the protection our tempered glass provides. As we looked forward, we asked ourselves some simple questions: What more can we offer that will be beneficial to consumers and show them how much we believe in our products? The answer turned out to be, simply to put our money where our mouth is. The result is Black Ice+”.

“It’s always a pleasure to work with partners who, like Fortegra, put the customer experience front and center,” said Fortegra CMO Scott McLaren. “It’s that customer focus, paired with Gadget Guard’s ability to innovate with products like Black Ice+, that made this partnership an opportunity we couldn’t pass up.”

Gadget Guard’s products are currently available in thousands of mobile phone retail stores nationwide and online at gadgetguard.com. For more information contact: Deeana Whitney at dwhitney(at)gadgetguard(dot)com.

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Deeana Whitney
Gadget Guard
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since: 07/2010
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