Pet Supplies Plus Gamifies Brand Awareness Strategy Through Innovative New Mobile Ads

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Multi-channel retailer Pet Supplies Plus engages mobile customers through fun, interactive ad units to promote local stores.

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Gamified mobile ads that people love

The fun format of the GameCommerce ads encourages more engagement and clicks than traditional mobile ads. We saw click throughs over 5x higher than traditional display ads, and ad sessions averaging over 45 seconds long.

GameCommerce, Inc., the global leader in gamified mobile ads, today announced that Pet Supplies Plus, Inc., a multi-channel retailer of pet food and supplies, recently selected the GameCommerce PlayAds® Platform as the foundation for its direct-to-consumer online strategy. With GameCommerce, Pet Supplies Plus can engage with their consumers online through uniquely fun, interactive ad units that build brand affinity.

Pet Supplies Plus operates close to 400 small format neighborhood stores all over the US, selling premium brands of pet food and supplies. "A major reason why we selected GameCommerce is because of the unique advantages of its PlayAds," said Thadd Tucker, Director of eCommerce at Pet Supplies Plus. "The fun format of the GameCommerce ads encourages more engagement and clicks than traditional mobile ads. We saw click throughs over 5x higher than traditional display ads, and ad sessions averaging over 45 seconds long. In addition, with GameCommerce, we get highly interactive and fun-to-play ads without having to assume the cost of developing in-house. And, GameCommerce has developed several creative iterations over the last few months to keep the ads fresh and encourage continued game play. This allows us to focus our resources on marketing and merchandising our site, while GameCommerce worries about getting traffic to the site. We were very pleased with initial tests that supported our grand openings in several cities, and have continued expanding our campaigns to more locations nationally".

“Our goal at GameCommerce is to provide mobile ads that people truly enjoy and deliver measurable results to advertisers," said Nagesh Pobbathi, CEO of GameCommerce. "Pet Supplies Plus is a fast growing multi-channel retailer, and we are excited that the company has chosen GameCommerce as its marketing platform”.

About GameCommerce, Inc.
For consumer brands that want to engage with mobile users, GameCommerce provides gamified mobile ads that deliver over 10X higher user engagement. GameCommerce has developed a technology platform that helps marketers and agencies create such ads quickly and easily and reach customers globally. Visit http://www.gamecommerce.com for more information or drop us a note at hello(at)gamecommerce(dot)com.

SOURCE GameCommerce, Inc. (http://www.gamecommerce.com)

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Stacy Smith
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