Garden Fresh Restaurants LLC Names Raindrop its Agency of Record

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The full-service agency was selected to elevate and strengthen Garden Fresh’s overall brand identity and marketing efforts, while supporting the company’s vision and continued growth

The "Create What You Crave" campaign concept celebrates all the diverse ingredients, dishes, and personalities that can be found at Souplantation and Sweet Tomatoes.

“This exciting partnership will help elevate the Garden Fresh brand and reposition our restaurants as the place to enjoy a fun, delicious meal with the freshest ingredients, while making memories with family and friends.” -Nicole Bushnell, Chief Marketing Officer at Garden Fresh Restaurants.

Garden Fresh Restaurants, the owner of 97 Souplantation and Sweet Tomatoes restaurants nationwide, recently announced it has selected Raindrop, a San Diego-based full-service brand and growth agency, as its official Agency of Record (AOR) across multiple marketing disciplines. As the company unifies marketing duties under one agency in 2020, Raindrop will lead brand and website development, photo and video production, media planning and buying, search marketing, social media advertising, public relations and design.

“The Raindrop team impressed us with their innovative thinking, unique storytelling ability and energized company culture,” said Nicole Bushnell, Chief Marketing Officer at Garden Fresh Restaurants. “This exciting partnership will help elevate the Garden Fresh brand and reposition our restaurants as the place to enjoy a fun, delicious meal with the freshest ingredients, while making memories with family and friends.”

As Garden Fresh moves toward a tech-forward marketing approach, including the launch of a point-of-sale integrated loyalty program, Raindrop will supplement the company’s growth by revitalizing its brand identity to reach a growing demographic—from the restaurant’s original loyalists to multitasking moms and ambitious millennials.

“We are excited to work with a brand that has the same uplifting and energetic core values as we do,” said Jacques Spitzer, Chief Executive Officer of Raindrop. “Our team is inspired to accentuate the best parts of the Souplantation and Sweet Tomatoes concepts that everyone knows and loves, while introducing new elements in ways the public has never seen before. We look forward to a long, successful relationship with Garden Fresh full of ingenuity and fresh moves.”

Raindrop’s 2020 efforts will focus on creative development and brand positioning, while crafting engaging and buzzworthy campaigns that resonate with customers locally and nationally. A new campaign entitled "Create What You Crave" and creative assets launched mid-January.

Having doubled their team in the past year, the agency’s work has gained national attention for achieving record growth for clients in the hospitality and consumer brand space such as Dr. Squatch, WORX, T S Restaurants, The Crack Shack, San Diego Symphony, BAK & BOD, Jazzercise and more.

About Garden Fresh Restaurants LLC
Garden Fresh Restaurants, operator of 97 restaurants in nine states, serves more than 25 million guests each year and is known for its 50-ft. salad bar, made from scratch soups, hot pastas, freshly baked breads, muffins and desserts. Guests have the freedom to create their own wholesome meal in a one-of-a-kind dining experience in a family friendly atmosphere at an everyday value. The company is based in San Diego, CA and operates under two brand names: Souplantation and Sweet Tomatoes. For more information, visit http://www.souplantation.com or http://www.sweettomatoes.com.

About Raindrop
Raindrop is a full-service brand and growth agency that manages brand development, web design, digital marketing, social media, public relations, video and photo production, and media planning and buying. From hospitality and tourism to consumer packaged goods and arts organizations, Raindrop boasts an extensive client roster. Founded in 2009 and located in San Diego’s booming Little Italy neighborhood, the company is rooted in the belief that real growth and impact comes from building relationships. To see examples of brand stories and learn more about Raindrop, visit raindropmarketing.com.

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Kelsey Buller
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