Allocadia Named a 2015 Gartner Cool Vendor for CRM Marketing Applications

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Gartner recognizes Allocadia Marketing Performance Management cloud software provider in its annual list evaluating innovative vendors in key technology areas.

"Allocadia helps CMOs and marketing teams access all the data they need to plan, manage and allocate budget and understand and predict ROI.”

This week, Gartner named Allocadia to its 2015 “Cool Vendors” list. The annual list evaluates innovative vendors in key technology areas. Cloud-based marketing software provider Allocadia was named a Cool Vendor for CRM Marketing Applications. Allocadia is planning, budgeting and analysis cloud software built for revenue-driven marketing teams.

“Today’s CMO faces major strategic and operational challenges,” said James Thomas, CMO Allocadia. “Business leaders want more data about return on investment from marketing. But, traditionally, revenue and financial information is locked in CRM and ERP systems, marketing plans aren’t aligned with overarching business goals, and calculating return on marketing investments is almost impossible. Our goal is to change that with our innovative Marketing Performance Management (MPM) solution. Allocadia helps CMOs and marketing teams access all the data they need to plan, manage and allocate budget and understand and predict ROI.”

“We’re are proud of this recognition from Gartner,” said Allocadia co-founder and CEO Kristine Steuart. “Since we started Allocadia, we’ve been focused on building marketing performance solutions for every marketer in an organization — marketing operations, field marketing and the CMO. By working with our diverse set of customers and our extensive partner technology and services network, we are now a clear Marketing Performance Management leader.”

Allocadia is continually innovating and releasing new technologies to stay on top of key customer requirements. This month, Allocadia released three major new marketing planning features for customers:

-- Scenario Planner: Create flexible budget scenarios that can change if budgets increase or decrease.

-- Strategic Alignment Planner: Align marketing plans to corporate objectives and business goals and update marketing plans as business goals change.

-- Revenue Performance Planner: Understand how changes in marketing spending will impact revenue using funnel data from marketing automation and finance systems.

View the full list of Gartner Cool Vendors. To learn more about Allocadia’s marketing planning features, visit or follow @allocadia on Twitter.

About Allocadia

Allocadia is a market leader in Marketing Performance Management cloud software. Allocadia gives marketers unprecedented visibility into marketing performance. We deliver a powerful budgeting, planning and analytics application built for every marketer including marketing operations, field and corporate marketers, and CMOs. Allocadia’s extensive partner ecosystem lets customers connect the Allocadia MPM application to their marketing, CRM and finance systems to bring together all marketing data in one place.

Allocadia manages more than 10,000 marketing budgets and helps marketers at over 130 companies like Juniper Networks, VMware and Arc'Teryx plan and manage their marketing investments and returns — ultimately helping them make more strategic decisions and become revenue-driven marketing organizations.

Learn more at and follow us @allocadia

Cool Vendor Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Cool Vendors in CRM Marketing Applications, 2015, Kimberly Collins, Chris Fletcher, Tad Travis, 30 March 2015

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