Gene Gorman Shares Tips On Achieving Sales Through Efficient Management In New Book

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Gorman announces publication of ‘Action versus Reaction Management’

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It is written in a manner that is designed to inspire and teach anyone how to take a business or any team to a new level of success.

After teaching sales and management to businesses around the country, Gene Gorman wanted to share his knowledge with a larger audience. “Action versus Reaction Management: The Key to Success in Business” (published by Archway Publishing) is the result of this desire; it shares tips on achieving “maximum sales and maximum results through successful management.”

“This book is a short easy to understand manual for management success, told in a personal ‘real life’ story format,” Gorman says. “It is written in a manner that is designed to inspire and teach anyone how to take a business or any team to a new level of success.

In the book, Gorman shares his sales and management strategies, including how readers can implement their own “Action versus Reaction Management” plan and their own “Action versus Reaction” selling system. He also reveals the “Ten Steps to Success” selling system and the “Winning Edge” prospecting and follow-up system. In addition, Gorman includes his own experiences on his journey to becoming a successful businessman.

Describing his new book as a must-read for salespeople, business owners, aspiring entrepreneurs and anyone who enjoys an underdog tale, Gorman says he hopes his story inspires confidence in readers and the idea that “no obstacle is too large to overcome to achieve success.”

“Action versus Reaction Management”
By Gene Gorman
Hardcover | 6 x 9 in | 156 pages | ISBN 9781480846333
Softcover | 6 x 9 in | 156 pages | ISBN 9781480846340
E-Book | 156 pages | ISBN 9781480846357
Available at Amazon and Barnes & Noble

About the Author
Gene Gorman, owner of Gene Gorman & Associates, has been a sales and management trainer and consultant for AT&T, General Motors, Cox Broadcasting and other leading corporations. He also leads one of the largest independent auto dealers in the country. He was retained by Old Dominion University to teach a “Boots to Business” course for returning veterans on how to start a business. He is also the author of “You Had to Be There,” which is a memoir of his life. He lives in Punta Gorda, Florida.

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the leading self-publishing company worldwide, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit or call 888-242-5904.

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