Group Mojo Releases New DRTV Campaign for Generac Power Systems

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Group Mojo creates 30-minute infomercial for Generac's new OneWash™ Pressure Washer.

Danny Lipford showcasing the Generac OneWash™

The Generac OneWash™ is a highly demonstrable, quality product that provides an amazing value for the homeowner, making it a great candidate for DRTV.

Portland, Oregon based Group Mojo has created a highly successful half-hour paid DRTV program for the Generac OneWash™ Pressure Washer. The program, featuring home improvement expert Danny Lipford, host of nationally syndicated "Today's Homeowner," features the versatile OneWash™ with PowerDial™ technology. The innovative PowerDial™ allows consumers to instantly adjust pressure with one easy-to-use control dial, making the Generac OneWash™ literally four pressure washers in one. Homeowners can now clean everything from fragile surfaces like car bumpers to heavy-duty cleaning of masonry and concrete with the same pressure washer.

Group Mojo’s campaign featured a full-length infomercial that aired on national cable and in local markets. Special factory direct pricing along with a free Power Nozzle was available only to consumers who ordered online or via the toll-free number. Sales were brisk and sustained, and inventory was completely sold out by the end of the campaign. You can view more information about the Generac OneWash™ at

Group Mojo’s Creative Director, Darrell Williams, comments that “The Generac OneWash™ is a highly demonstrable, quality product that provides an amazing value for the homeowner, making it a great candidate for DRTV. It demanded a quality, brand-building approach that is a hallmark of Group Mojo."

About Generac:
Founded in 1959, Generac Power Systems was the first to engineer affordable home standby generators, along with the first engine developed specifically for the rigors of generator use, and is now the #1 manufacturer of home backup generators. Generac manufactures the widest range of power products in the marketplace including portable, residential, commercial and industrial generators. Generac also pioneered the residential power washer category, putting the power to clean into the hands of homeowners. Today, Generac features a full line of innovative, industry-leading power washers suitable for virtually any application, including the toughest commercial and industrial environments. For additional information please visit,

About Group Mojo:
Group Mojo is the premier creator of branded direct response television campaigns. Mojo's executive team has been producing quality video content for more than 20 years, having created the world's first “storymercial” and the first paid program to air in prime time. They have created award-winning work - television, web videos, corporate films and more - for more than 80 name brands and have helped clients generate over four billion in sales. For more information please visit, or read our capabilities page at

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Dana Bacharach
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