Freemium Gift Card Program at Levels Playing Field for Small Businesses

Share Article revamps local gift card product to provide both free gift card services and premium gift card services to small businesses and merchant associations throughout the United States.

Free gift card program for local businesses

Free gift card program for local businesses

Our local gift card program levels the playing field, making it easy for customers to buy gift cards and to shop local.™, the highest-ranking and most-trafficked gift card website, gives small businesses and merchant associations the benefit of a gift card program that requires no integration, inventory, or technology investment.

Born out of a desire to provide customers the ability to buy gift cards for local merchants without having to travel to individual stores (sometimes only to find that a gift card is not even available), GiftLocal gift cards are redeemable wherever Discover cards are accepted. If merchants accept Discover cards, they can accept GiftLocal gift cards.

In addition to providing gift cards for individual establishments, the power of the company’s local gift card product is most evident in its ability to quickly link a single gift card to connected merchants such as a business with multiple locations, merchants within a merchant association, or merchants geographically linked in a strip mall.

“Major retailer brand gift cards are conveniently available almost everywhere including grocery stores, gas stations, retailer websites, and more. Local gift cards are much harder to buy and are sometimes completely unavailable,” says Jason Wolfe, CEO of “Our local gift card program levels the playing field, making it easy for customers to buy gift cards and to shop local. Plus these local businesses get exposure on our highly-trafficked gift card hub.”

While all GiftLocal merchants can refer customers to a general storefront on, Premium GiftLocal merchants receive a custom storefront plus closed-loop, logo-branded gift cards that can be personalized with images and embossed messages.


Since 1999, has been providing U.S. consumers with an array of gift card products including personalized gift cards, group gift cards, virtual gift cards, discount gift cards, and local gift cards redeemable at millions of establishments across the country. is also a leader in gift card innovation with 40 patents filed and 7 patents issued/allowed. More information about can be found on the company’s media page.

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Shelley Hunter
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