Group Gifting Experience GiftStarter Announces Partnership with Beauty Brand, butter London®

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Giftstarter Welcomes butter LONDON® and Other Brands to the Social Group Gifting Experience Platform

beauty, brand, social commerce, gifting, group gift, crowdfund, personal, experience, partnership, innovative

butter LONDON and GiftStarter, it's a beautiful thing.

GiftStarter was the perfect partner to celebrate this customer experience and support group gifting across social and digital platforms.

Seattle, WA: GiftStarter ( announced today the launch of its first major brand partnership with high growth, prestige colour cosmetics brand, butter LONDON®. Through the partnership, butter LONDON® offers a social group gifting experience to shoppers and is the first major beauty brand to use the innovative social commerce solution powered by GiftStarter.

“With the growing importance of social influence and mobile shopping to our customers, we needed to explore a solution that allows our Bezzie Mates to shop and give socially this holiday season. GiftStarter was the perfect partner to celebrate this customer experience and support group gifting across social and digital platforms”, said Leslie Freytag, President & CEO, butter LONDON®.

Powered by GiftStarter, butter LONDON® will be the first beauty brand to give shoppers access to true social gifting of butter LONDON®’s curated gift collections and sets. Shoppers will now be able to group gift both directly from butter LONDON®’s website, as well as access butter LONDON®’s gift sets and collections through GiftStarter. GiftStarter delivers both a beautiful handcrafted card and the butter LONDON® gift. As part of the gifting experience, each person writes a special note online, all of which are compiled into the handcrafted card for the gift recipient on the completion of the group gift. GiftStarter’s mission is to bring back meaningful human interactions, using technology as an enabler – not a focal point.

GiftStarter ( makes it easy for two or more friends to come together and purchase a gift for someone. These gifts come directly from a growing list of unique brands, including butter LONDON®, ICPooch, B&H Photo Video, Fat Cork, Seneca & Spruce, Restrepo Leather, and more. GiftStarter offers more than three million quality products to choose from through its direct product search.

“We are absolutely excited by our momentum since our inception as demonstrated by partnership with the great team at butter LONDON®. We look forward to helping build upon butter LONDON®’s powerful brand and unique positioning in the industry for great growth”, says Arry Yu, CEO at GiftStarter. “We are gearing up for the holiday season, and partnering with new unique brands every week. We believe people really want to connect to others through the personal touch of their gifts, and that human-centric focus is exactly what we are bringing back with GiftStarter as a social commerce enabler.”

Arry, GiftStarter CEO, will be speaking about social commerce enablement as Crowdfunding expert on November 11 at Crowdsourcing: Redefining the Way We Do Business, and at Seattle’s World Usability Day November 13 at the University of Washington.

About GiftStarter: | @GiftStarter
GiftStarter is a group gifting experience for family and friends, who can find a gift from a list of over three million different products and a growing list of unique quality brands. GiftStarter’s mission is to bring the humanity, personality and the joy of real life interactions, using technology as an enabler – not a focal point. The startup is cofounded by Arry Yu, Stuart Owen and Christie Gettler and was born out of a first place win from Startup Weekend, Seattle ReDesign. GiftStarter is also participating in the 9Mile Labs program, a Seattle based B2B startup technology accelerator.

Arry, GiftStarter CEO, was recently recognized by the Puget Sound Business Journal on its 40 Under 40 List of Business Superstars for 2014. The list recognizes dynamic business leaders under the age of 40 for their contributions to their companies and to the Seattle community. She was recently highlighted in the Women of Presence series of women leaders across the United States.

About butter LONDON®:
Synonymous with all things rock and roll, Great Britain and fashion, butter LONDON® is recognized around the world for superb, unexpected colour and long-lasting, high-performing beauty products. Founded in 2005 as one of the pioneers in the nail service sector offering “3 Free” nail lacquer, butter LONDON® is now the “go-to” brand for high-fashion beauty. The butter LONDON® product line includes eye, lip, face, and nail colour cosmetics that are fashion-forward and created for the runway. Since establishing key retail relationships with Ulta and Nordstrom in 2010, butter LONDON® has expanded into other prestige outlets such as Macy’s, Sephora, and select boutique apothecaries. butter LONDON® has a significant international presence and sells direct through both its online platform ( and its very own Seattle, Washington Sea-Tac Airport Nail Salon. butter LONDON® is a privately-held company.

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