Search and Content Platform GinzaMetrics Announces First Hybrid Solution for Marketing and SEO Professionals to Handle Google Secure Search

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GinzaMetrics releases solution to address Google’s secure search update, also known as “keyword not provided," delivering actionable data that helps brands get found online.

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GinzaMetrics' new Content Insights feature addresses secure search

Four major trends are converging to present new challenges to online marketers: secure search, semantic search, device proliferation and the growing influence of content marketing. - Ray Grieselhuber, GinzaMetrics CEO

Today, GinzaMetrics, a leading search and content marketing platform, announced the only hybrid solution to address Google’s secure search update. The update from Google, one of two large changes in just days, has left the search and marketing community scrambling to handle secure search (also known as “keyword not provided”).

“Four major trends are converging to present new challenges to online marketers: secure search, semantic search, device proliferation and the growing influence of content marketing,” said Ray Grieselhuber, GinzaMetrics CEO. “All four of these trends ultimately result in a better experience for internet users. It also means, however, that marketers need a technology platform that responds to these trends in order to reach those users most effectively. We’re committed to providing that platform.”

GinzaMetrics’ unique approach to providing users with actionable data comes as part of an already evolving platform that announced major upgrades earlier this year. With the newly created Content Insights page, users can view page-level data pulled from their existing third-party analytics solution (Google Analytics, Adobe SiteCatalyst, etc.).

Analytics data is taken for each page and then correlated to the most relevant (traffic driving) keywords for that specific page based on a user's target keyword settings and GinzaMetrics’ own algorithm. This allows GinzaMetrics to display page data, utilize page traffic to infer how much traffic a specific keyword is driving and project monthly traffic based on search volume and CTR curve.

A content-centric search algorithm from Google has placed a growing need on understanding which content is performing well, what keywords and topics are driving traffic, conversions based on page content and how to utilize this data to optimize pages in market as well as know what content to create moving forward. GinzaMetrics’ hybrid solution provides this data to users and allows them to drill down into pages and keywords to uncover recommendations that can help teams further optimize content and campaigns in market.

Integrated with Content Insights is Social Signals, a portion of the platform that helps users uncover Google’s growing emphasis on social signal interactions to search rankings. View Facebook Shares, Likes and Posts; Google +1’s; and Twitter Tweets for content across a site and sorted by target keyword. GinzaMetrics’ competitor analysis feature also allows users to view Social Signal data for selected competitors for further comparison.

An added feature to this integration is a device filtering layer. Users can now select a device type including desktop, mobile, or tablet, and view page level data based on selection. GinzaMetrics is looking to expand device and mobile integrations across the platform as a growing number of search queries originate from devices other than users’ desktop computers.

Understanding that this is a first step toward ensuring that search and marketing professionals can continue to promote findability of their brand online, GinzaMetrics is set to release additional features this year that tackle Google Hummingbird and secure search head-on.

ABOUT GINZAMETRICS
GinzaMetrics is an enterprise SaaS SEO and content marketing platform. Launched in 2010, GinzaMetrics provides actionable recommendations and analytics to enterprise and agency customers in more than 120 countries and 55 languages around the world. GinzaMetrics is the only solution that provides daily crawls of major search engines including Google, Yahoo!, Bing, Baidu, Sogou and Yandex. The complete platform delivers competitor insights, keyword and page analysis, link data, recommendations, custom dashboards and reporting. To learn more or get a free trial, visit http://www.ginzametrics.com.

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