Dallas, TX (PRWEB) November 03, 2013
The report covers the followings:
Though the unit price is low, touch screen control IC goes through the entire industrial chain, involving touch screen vendors, ITO film vendors, mobile phone design houses, LCD suppliers, mobile phone CPU providers, mobile phone human computer interface design companies and mobile phone vendors. Any error in any link will affect the customer experience.
Mobile phone touch screen control IC is usually tagged with the unit price of USD0.5-0.7, so this is a small-scale industry with a high technical threshold.
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Touch screen control IC enterprises must keep up with the development direction of touch screens closely, otherwise deviation means the worrying prospect. In 2014, In-Cell will enter the prosperous period.
In the laptop-use touch screen market where intense competition exists, OGS acts as a giant in technology, TPK's monopoly is broken, GFF and Metal Mesh technologies are developing rapidly, and TFT-LCD panel vendors are developing embedded touch screens. As the price of laptop-use touch screens declines dramatically, the competition becomes fiercer and the profit drops substantially. In late September, Mutto announced its withdrawal from the touch screen field.
The price of one 14-inch OGS panel is expected to decrease from USD50 to USD30, touching USD20 in 2014 and USD15 in 2015. Touch screens will become standard configuration of laptops eventually just like LED. This is the main driving force of the touch screen control IC market.
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