Dallas, Texas (PRWEB) September 03, 2014
Rapid growth in programmatic spending by advertisers and the exponential rise in real-time bidding buying are the major trends in the Global Programmatic Video market. Market vendors are increasingly harnessing the RTB platform by increasing spending as it enables them to buy video ad space on a real-time basis. Companies are shifting their focus to rapidly growing the market by increasing their offering in these markets. The growth in the Programmatic market has resulted in an increase in the advertising budget share of companies for programmatic video.
Analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018. According to the report, rapid growth in the online advertising market is a major driver in the Programmatic Video market. Increasing consumer access to the internet is shifting the mode of advertising from traditional TV or print platforms to digital advertising. Consumers are spending more time watching videos online, which attracts advertisers to invest in video advertising.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.
The Global Programmatic Video Market 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The report recognizes the following companies as the key players in the Global Programmatic Video Market: Adap.tv, BrightRoll Inc., SpotXchange Inc. and Tremor Video Inc.
Other Prominent Vendors in the market are: Adconion Media Group, Convertro, Criteo, Dárriens Media Exchange, Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StickyADS.tv and TobeMogul.
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- Increased Spending through Online Shopping
- For a full, detailed list, view our report
- Rapid Growth in Programmatic Spending
- For a full, detailed list, view our report
Further, the report states that the reliability and analysis of big data is a major challenge confronting the advertisers and publishers. Lack of trust on the sources of such data is a major issue, because of which publishers are reluctant to use it. A programmatic platform uses customer behavioral pattern data, which raises the issue of customer privacy and security.
Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Benefits of Programmatic Video
Exhibit 3: Global Programmatic Video Market 2013-2018 (US$ million)
Exhibit 4: Global Programmatic Video Market by Geographical Segmentation for 2013 and 2018 (US$ millions)
Exhibit 5: Global Programmatic Video Market by Geographical Segmentation for 2013 and 2018 (US$ millions)
Exhibit 6: Programmatic Video Market in Americas for 2013 and 2018 (US$ millions)
Exhibit 7: Programmatic Video Market in EMEA for 2013 and 2018 (US$ millions)
Exhibit 8: Programmatic Video Market in APAC for 2013 and 2018 (US$ millions)
Exhibit 9: Programmatic Video Market in US for 2013 and 2018 (US$ millions)
Exhibit 10: Programmatic Video Market in UK for 2013 and 2018 (US$ millions)
Exhibit 11: Programmatic Video Market in Japan for 2013 and 2018 (US$ millions)
Exhibit 12: Global Online Advertising Spending for 2013 and 2018 (US$ millions)
Exhibit 13: Global Programmatic Spending Spending for 2013 and 2018 (US$ millions)
Exhibit 14: Adap.tv : Product Segmentation 2013
Exhibit 15: Adap.tv : Key Locations
Exhibit 16: BrightRoll: Applications
Exhibit 17: BrightRoll: Key Locations
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