Global Public Relations Tools Market 2012-2016 Research Report Now Available at

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Global Public Relations Tools market major drivers are the increased focus on digital media marketing and communication.

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The emergence of SaaS-based PR solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for PR offers a pay-per-use model, along with a one-time setup fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global Public Relations Tools market ( is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, PR tools are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increase in the adoption of SaaS-based solutions during the forecast period.

Analysts forecast the Global Public Relations Tools market to grow at a CAGR of 5.10 percent over the period 2012-2016.According to the report, one of the major drivers in the market is the increased focus on digital media marketing and communication. In recent years, organizations have been increasingly focusing on the digital media due to the increasing adoption of mobile devices, the growing number of broadband connections, and the increasing time spent by users on the internet. Hence, companies are adopting PR tools to plan marketing and PR campaigns, connect with the right target audience, monitor media coverage, and analyze marketing and promotional results.

The Global Public Relations Tools Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Public Relations Tools market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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The report recognizes the following companies as the key players in the Global Public Relations Tools Market: Business Wire Inc., Cision Inc., Meltwater Inc., and UBM-PR Newswire.

The other vendors mentioned in this report are Gorkana Group, Marketwire Inc., Sentia Media Ltd., and Vocus Inc.

Key questions answered in this report:

  •     What will the market size be in 2016 and what will be the growth rate?
  •     What are key market trends?
  •     What is driving this market?
  •     What are the challenges to market growth?
  •     Who are the key vendors in this market space?
  •     What are the market opportunities and threats faced by key vendors?
  •     What are the strengths and weaknesses of each of these key vendors?

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List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of PR Tools
Exhibit 3: Global PR Tools Market 2012-2016 (US$ billion)
Exhibit 4: Global PR Tools Market by Geographical Segmentation 2012
Exhibit 5: PR Tools Market in the Americas 2012-2016 (US$ billion)
Exhibit 6: PR Tools Market in the EMEA Region 2012-2016 (US$ billion)
Exhibit 7: PR Tools Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 8: Global PR Tools Market by Vendor Segmentation 2012
Exhibit 9: Business Segmentation of Business Wire Inc.
Exhibit 10: Business Segmentation of Cision Inc.
Exhibit 11: Revenue Segmentation of Cision Inc. by Geography 2012
Exhibit 13: Business Segmentation of Meltwater Inc.
Exhibit 14: Business Segmentation of UBM plc
Exhibit 15: Revenue Segmentation of UBM plc

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since: 06/2010
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