Nothing gets marketers closer to their consumers than mobile and nothing captures or educates
on that better than Global Mobile. It's a must read for the future.
Greg Stuart, global CEO,
Mobile Marketing Association
Medford, NJ (PRWEB) July 16, 2013
Information Today, Inc. (ITI) announced the publication of Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem edited by Peter A. Bruck and Madanmohan Rao.
Global Mobile examines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise—from business and healthcare to education, employment, entertainment, government, and the media. Editors Peter A. Bruck and Madanmohan Rao bring together an extraordinary cast of thought leaders and practitioners in this sweeping survey of mobile technology and its impacts on human life, work, and society. Global Mobile provides an outline of the various dimensions of the mobile landscape and includes the following:
- Mobile and Megatrends
- Competition and the Evolution of Mobile Markets
- Mobile Web Design Strategies
- The Role of Mobile Social Media in Enterprises
- Mobile Education
- Mobile Phones and Financial Inclusion
- The Mobile Workforce
- Mobile Innovations Trends
- Mobile Government
- Mobiles and the Law
- Policy and Regulatory Issues in the Mobile Internet
Contributors describe how mobile can and is being used to expand economies, alliances, and partnerships, and assess legal, policy, and regulatory issues and challenges. Combining broad practical coverage with a pioneering vision, Global Mobile is the first essential guide to the worldwide mobile ecosystem. Readers can access the online companion site at http://www.wsa-mobile.org.
About the Editors
Peter A. Bruck, PhD, is a researcher, manager, professor, and entrepreneur in media, communications, and ICTs. As CEO and chief researcher of Research Studios Austria, he heads seven units in applied information and communication technology (ICT) research and manages innovations from universities into markets. He has been an advisor to national governments, the European Commission, and the United Nations.
Madanmohan Rao, PhD, is an author and consultant based in Bangalore, India, and editor of five book series: The Asia-Pacific Internet Handbook, The Knowledge Management Chronicles, World of Proverbs, Global Citizen, and AfricaDotEdu. As research projects director of Mobile Monday, he produces annual mobile innovation reports for the regions of Africa, Asia, the Middle East, Europe, and the Americas.
Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem (632 pp/softbound/$49.50/ISBN 978-1-57387-462-5) is published by Information Today, Inc. (ITI) and is available wherever professional books and ebooks are sold. For more information, contact the publisher by calling (800) 300-9868; faxing (609) 654-4309; emailing custserv(at)infotoday(dot)com, or visiting the ITI website.