Gluten-Free Food Service Sales Are Untapped and Could Be Pretty Spectacular for Embassy Flavours

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With a retail market size of $90.0 million in Canada, food service has been challenged in addressing gluten-free consumer requests due to cross contamination. Embassy Flavours' newly created baked goods and sweet mixes bring to food service and in-store bakeries the opportunity to create and personalize safe gluten-free products.

Embassy Flavours Gluten-Free Certification Program
Consumers can now shop with confidence across North America and know the products they are purchasing meet the industry's strictest gluten-free requirements when they see the GFCP trademark.

The Gluten-Free Certification Program (GFCP) and the Canadian Celiac Association are pleased to announce that Embassy Flavours Breads and Sweet Baked Good Mixes have become one of the growing number of GFCP certified companies and that have recently introduced a line of gluten-free products across Canada. The display of the GFCP trademark on Embassy Flavours baked good mixes, ensures that consumers can shop for a trusted and easily identifiable source of safe gluten-free products.

The Gluten-Free Certification Program is a voluntary program designed for manufacturers and brand owners committed to producing safe, reliable gluten-free products. The program combines stringent, risk-based gluten-free requirements with globally recognized food safety management systems which exceed government requirements in both Canada and the United States. It is verified by an annual robust, third-party facility audit process which ensures continued compliance. Consumers can now shop with confidence across North America and know the products they are purchasing meet the industry's strictest gluten-free requirements when they see the GFCP trademark.

Embassy Flavours' unique approach of combining the expertise of certified flavourists and bakery specialists together with superior product design has resulted in advanced gluten-free ingredient development. Embassy Flavours' newly created gluten-free dry baked goods and sweet mixes provide unique product solutions that can withstand the rigors of gluten-free production requirements for food service, in-store bakeries, commercial bakeries and food processors. While delivering consistency and great tasting baked good creations that meet today's consumer's demands for gluten-free products, Embassy Flavours can now add "safe" to its product claims of freshness, a seven day shelf life and amazing taste. 

About the Gluten-Free Certification Program
The Gluten-Free Certification Program (GFCP) was developed so consumers can shop with confidence by selecting those safe, reliable and gluten-free products displaying the GFCP trademark. It is endorsed by the National Foundation for Celiac Awareness and the Canadian Celiac Association.

The GFCP is a voluntary certification program designed to help brand owners to differentiate their gluten-free products from the increasing clutter of those with gluten-free claims. Instead of relying upon end-product testing, the Gluten-Free Certification Program is based on a management system approach that requires facilities to integrate a framework of policies and procedures to ensure that they are consistently producing safe, reliable gluten-free products. This approach provides an additional level of assurance benefiting manufacturers and brand owners by reducing their risk and also facilitates increased access to the growing gluten-free market.

About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support.

About Embassy Flavours
Embassy Flavours is a market leader in bakery ingredients and flavour design. Embassy also offers expertise in the dairy, confectionary, and beverage industry. Serving businesses in Canada, United States, Mexico, Europe, South Asia, and the Middle East. Our customers come from all sectors of the food industry including foodservice, in-store bakeries, commercial bakeries, and food processors. Our unique approach combines the expertise of Certified Flavourists and Bakery Specialists enabling for superior product design and advanced ingredient development, all customized for every client. Embassy is BRC Certified and offers products which are kosher, halal, and gluten-free certified.

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Tricia Ryan

Tom Wauchope
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