Milford, CT (PRWEB) January 15, 2014
Iskream is proud to announce a partnership with Hearst Media Agency. As part of the campaign, Hearst will develop and distribute news content in the form of frequent press releases through the largest online PR channel in the world.
Iskream is a low-fat, gluten-free, no-sugar-added ice cream made with stevia. Iskream engaged Hearst Media Services to help widen their branding and marketing scope.
The marketing strategy for Iskream will include a variety of digital and print products, all of which will provide Iskream with a broader reach across all markets that their product is currently available in.
Included in the plans for Iskream will be search products, both search engine marketing (SEM) and search engine optimization (SEO) that is managed to give them better standing in organic search results. The marketing plan also includes pages in Hearst national magazines such as Food Network and Dr. Oz, as well as a full suite of digital products like social media management, targeted display across Hearst digital networks, as well as third party networks, mobile and social targeting, email marketing and more. The display campaigns will be run through Hearst’s Core Audience Division.
Iskream is currently available in Whole Foods across New York, Connecticut and northern New Jersey, as well as markets like Balducci's, Kings, Fairway and more.
Iskreams partnership with Hearst will help them to expand their outreach as they grow in the very near future to California, Ohio, Oregon and more.
For more information, please visit http://www.iskream.com.
About the company:
For diet-conscious family members, Iskream is the first and only reduced-fat natural ice cream sweetened with stevia,* the safe alternative to the artificial sweeteners out there. All seven of their flavors are low-calorie, low-fat and have no sugar added. Around the world, more consumers are reaching for naturally-sweetened, lower-calorie foods. Truvia® (pronounced Tru-VEE-a) a stevia leaf extract, is a natural zero-calorie sweetener. It is the same high-quality, great-tasting stevia found in Truvia® natural sweetener, the number-one leading natural sugar substitute available in retail outlets across the U.S.* Three of their flavors — Banana, Berry Good and Vanilla - are approved by the American Diabetes Association. People from diabetics, to the health conscious, to parents of young children are hungry for a natural, healthier alternative. For taste-conscious family members, it’s time they had a dessert to "skream" their own.