Goldstream Incorporated hosts workshop on high standards

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Budding direct marketing company, Goldstream Incorporated has recently hosted a workshop for their sales force to reveal that last quarter’s results and to show them the power of having high standards.

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If this is how each individual attacks every situation, come the rally it’s motivating to think what position we will be in

Nottingham-based sales and marketing firm, Goldstream Incorporated are pushing for their biggest week in sales since they first opened for business. The firm has consistently improved on results since week one in the industry but with an important and possibly rewarding time ahead, the firm are giving it that extra push to be the best in the business. With an important awards rally for the sales and marketing industry coming up the firm want to be in that number one position.

About Goldstream Incorporated:

To help his team stay motivated, Managing Director Dan Coolican, hosted a workshop on setting high standards and not looking at what other people are doing. In the meeting, the MD put a pen on the floor and asked for three volunteers to jump over it. Once each of the jumps was made, the marker was moved to set a new standard. This helped the candidates understand how setting high standards gives them something to reach for but how these standards can always be improved. The CEO shared with us that one of his candidate’s set an incredibly high standard with a standing jump of 3 metres. “If this is how each individual attacks every situation, come the rally it’s motivating to think what position we will be in” says Dan Coolican.

Goldstream Incorporated believes that this is incredibly motivating for their candidates as it shows them that they can achieve their goals if they try and that they can always move the goal posts which will keep them always striving to achieve something and pushing themselves that bit further every time. It also shows them that they do not have to worry about what other people are doing, it just matters how far they jump or how much they improve on their own standards. This can be very motivating for people who feel as though they are always being compared and will never achieve what someone else achieves as this idea will give them a much more positive outlook.

Goldstream Incorporated is an outsourced sales and marketing firm based in Nottingham. The firm specialises in a unique form of marketing which allows them to develop innovative and personalised campaigns on behalf of their clients’ brands. These campaigns are then taken directly to consumers via face-to-face marketing methods, which allows the firm to forge long-lasting and personal relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

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Dan Coolican
since: 03/2015
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Goldstream Incorporated
since: 03/2015
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