Goldstream Incorporated CEO Invited to Speak at Regional Conference

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Dan Coolican, CEO at Nottingham-based outsourced sales and marketing firm Goldstream Incorporated, was invited to speak at a Regional Business Development conference that took place in Manchester on September 11th.

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Some people fall into the trap of setting goals that are so high and unrealistic

Dan Coolican travelled to Manchester at the weekend to deliver a keynote speech at a Regional Business Development Conference that was attended by sales and marketing professionals from all over the UK. Mr Coolican was asked to speak about goal setting, a subject that he feels very strongly about.

Here, Mr Coolican has revealed the most crucial thing to remember when setting goals, which he emphasized in his speech.

Make them S.M.A.R.T.
First and foremost when setting goals, it’s vital to make them S.M.A.R.T,” said Mr Coolican. Dan Coolican recommends professionals remember the acronym S.M.A.R.T. - meaning Specific, Measurable, Attainable, Realistic and Time-sensitive.

When setting goals there is no room to be vague. Specific goals provide parameters to work within and stops people from wandering off path. Ambiguous goals produce ambiguous results and incomplete goals produce incomplete futures.

It’s important to make goals measurable as it provides the opportunity to evaluate the progress that has been achieved.

While having big goals is important, it’s vital that they are attainable. Setting goals that are so high they are unattainable can become extremely deflating and demotivating.

A goal has to be something that can become a reality. “Some people fall into the trap of setting goals that are so high and unrealistic,” said Dan Coolican. At Goldstream Incorporated they urge their contractors to set goals that can become a reality. The firm encourages people to dream big but states that they must be able to back it up and make it happen.

Dan Coolican argues that every goal should have a timeframe. “By having a deadline to work towards, it creates urgency and stops procrastination.

“Something I am very passionate about is sharing my knowledge with budding entrepreneurs and helping people to learn and excel,” said Dan Coolican, CEO at Goldstream Incorporated.

About GoldstreamIncorporated:

Goldstream Incorporated is an outsourced sales and marketing firm based in Nottingham. As direct marketing specialists, the firm works closely alongside their clients to create unique marketing campaigns, which will accurately represent their products or services to consumers. By utilising ‘the personal touch’, Goldstream Incorporated are able to deliver both quality and quantity customer acquisitions for their clients. CEO Dan Coolican is regularly invited to attend industry events and has had a number of speaking engagements this year. As a firm that is passionate about entrepreneurship, Mr Coolican is committed to sharing his knowledge and experience with others, helping to assist them on their entrepreneurial journey.

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Dan Coolican
since: 03/2015
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