'SuperStroke’s sales momentum can be directly correlated to the adoption of SuperStroke grips by PGA Tour players,' said Randy Peitsch, Vice President of Merchandising for PGA TOUR Superstore.
Wixom, Michigan (PRWEB) April 09, 2014
Not since the introduction of the metal wood 35 years ago, or the introduction of graphite shafts, has a company created such a stir in the golf business as the one generated by SuperStroke putter grips.
When Dean and Darin Dingman bought SuperStroke in 2009 the most notable player on the PGA Tour using the oversized grip was K.J. Choi. He won in 2007 and 2008 using the unconventional looking “Fatso” grip, which generated some attention. Even more Tour pros and consumers started to take notice after Choi captured the 2011 Players Championship and Jason Dufner finished second at the 2011 PGA Championship using a SuperStroke grip for the first time.
For most professionals, the thought of using a grip twice the size of a standard one seemed odd at the time. Fast-forward to 2014 and SuperStroke is soaring having landed the 2013 PGA Champion Jason Dufner and the 2013 PGA Rookie of the year, Jordan Spieth, as global ambassadors. The company has claimed six victories on the PGA Tour since January as well as the last two major championships of 2013.
“SuperStroke’s sales momentum can be directly correlated to the adoption of SuperStroke grips by PGA Tour players,” said Randy Peitsch, Vice President of Merchandising for PGA TOUR Superstore. “The visibility of the product with consumers has been largely responsible for the company’s growth.”
What seemed to be a niche market in golf has now blossomed into a multi-million dollar business. More players have discovered that SuperStroke’s patented parallel technology helps evenly distribute grip pressure between the right and left hands. This helps eliminate unnecessary wrist action and results in a more consistent putting stroke.
“SuperStroke’s grips are unique and the technology works not only for the most skilled players in the world, but is also beneficial for the average player,” said Peitsch.
SuperStroke’s parallel grips have helped create a new product category for golf retailers. Remarkably, the company’s launch, and record growth occurred during one of the worst economic periods in history. And despite a slow start to the 2014 golf season in many parts of the country due to weather, the company has posted nearly a 300 percent growth in sales for the first quarter.
“After SuperStroke created this new category, it's been a scramble for us since 2011 to try to keep up with the demand,” said Mark McCormick, President of The GolfWorks. “I thought we might see a leveling off (in sales/orders) in 2014, but unbelievably, the demand is even stronger. It just goes to show you that if a product truly works and improves a golfer's experience and scores, that word of mouth has unbelievable power within the market place.”
SuperStroke’s success has not only been beneficial for golfers, but it’s been good for retail sales as a whole. According to McCormick, SuperStroke’s grips are as highly sought after as Titleist ProV1s and GPS rangefinders.
“The demand for SuperStroke’s grips has helped drive consumer traffic into stores and has provided additional sales for services such as fittings and installations, not to mention the other products consumers purchase while in the store,” said McCormick. “SuperStroke grips remain our hottest product and I see no end in sight. They have become a major contributor to our success.”
SuperStroke grips are the fastest growing putter grips on the PGA Tour. More than 125 PGA Tour players have benefited from the SuperStroke technology. SuperStroke continues to be the #1 jumbo putter grips played on the PGA Tour with total money earnings exceeding $120 million. Jason Dufner and Jordan Spieth are the global ambassadors for SuperStroke. Dufner plays the Flatso Mid grip and Spieth the Flatso Ultra.