In this informative AdWords training for small business, I show students from start to finish how to minimize advertising spending while maximizing their return on investment.
New York, NY (PRWEB) September 14, 2013
The JM Internet Group (http://www.jm-seo.org/), an online AdWords training leader, has announced its Fall, 2013 schedule for Google AdWords training classes, set to begin October 15th. AdWords is Google's pay-per-click advertising program. A business pays if, and only if, web surfers click on its ads on Google. Many people think of SEO and AdWords as in opposition to each other, whereas in fact the two can (and should) work together. In this two class module, online class students will be taught the fundamental do's and don’ts of Google AdWords, and will be taught economic strategies within their AdWords campaigns.
"Google AdWords can be very difficult to understand for the average small business marketer," explained Jason McDonald, Director of the JM Internet Group. "I've seen small businesses spend hundreds, even thousands of dollars in their online advertising campaigns, with zero return of investment due to their lack of knowledge of how to properly use Google AdWords. In this informative AdWords training for small business, I show students from start to finish how to minimize advertising spending while maximizing their return on investment."
To learn more about this online AdWords class, go to:
Google AdWords / Pay-Per-Click Training: Class Contents
Students will learn how to take proven AdWords techniques and weave them into their Google AdWords advertising. Their AdWords advertising campaigns are thus more effective in their own right, as well as working hand-in-glove with their SEO strategy. Students will also be given a thorough understanding of how to properly and efficiently navigate through Google AdWords.
Vs. or And? Is it AdWords "versus" SEO, or AdWords "and" SEO? Blending the two together in an efficient integrated marketing strategy.
AdWords Special Advantages. AdWords has certain unique advantages over SEO, among them geotargeting. When and where AdWords especially shines.
AdWords Special Needs. Unlike SEO, the customer is charged for each and every click. So there are some special situations and concerns with respect to AdWords, especially "negative" keywords.
AdWords Rank. Using special tools to monitor rank by Google keyword/keyphrase and blending this data intothe AdWords campaign to save money.
AdWords Bids. Understanding Quality Score and the AdWords bidding process.
AdWords On Page SEO. Creating effective AdWords campaigns from the beginning.
AdWords Landing Page SEO. Creating effective AdWords landing pages.
A Brief Summary of the JM Internet Group
On a summer’s day in 2009, Jason McDonald took BART back from a job interview in San Francisco, and realized he had some amazing skills: He understood how to propel company websites to the top of Google (SEO, or Search Engine Optimization); He had conducted many webinars online, albeit boring ones; he had a contact database of over 3,000 marketers in hi-tech; and he could teach, motivate, and entertain.
So, along with two employees, he created an online course in “Search Engine Optimization” for hi-tech, and email blasted a no cost intro to the company's SEO training. The company ended up with less than ten in the first paid class, but the students loved it which was very motivating to the team at the JM Internet Group. If ten loved it, ten thousand would someday love it, as the market size of small businesses that need to understand Google, Bing, Facebook, Twitter, LinkedIn and the gang is enormous! The need is enormous, as is the confusion spawned by the Google Geeks, the SEO swindlers, and the PPC Paparazzi. So the company created their complimentary “Top Ten SEO Tools for Google / SEO” webinar, and to-date over 41,000 people have taken this amazing, fun, webinar introduction.
Thousands have now taken their paid training online ($295 a course). Small businesses crave this knowledge, and owners and marketers from all over the world have taken the company's training. So from a hi-tech company that existed off of advertising, the JM Internet Group has become an online educational company that profits from by its ability to satisfy the desire for knowledge among small business to learn the ins and outs of Google / SEO, Social Media (Facebook, Twitter, and the gang), and AdWords insights.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.
JM Internet Group, Media Relations