“Google Analytics is more than just a tool to see how many people came to visit a website. It’s one of the most powerful free tools that a business can use to gather business intelligence.
Seattle, WA (PRWEB) March 31, 2014
Seattle internet marketing company, Fannit.com, recently released a beginner’s guide to using Google Analytics which provides a helpful walk-through of the website tracking tool.
The guide is designed to help business owners, managers, or marketers learn how to work their way around the tool, utilizing all available data to further business goals.
Fannit lays the groundwork for understanding Google Analytics by walking readers through not only the major aspects of Google Analytics, but the different subsets as well. This includes functions like assessing demographics, visitor behavior, and other basic visitor metrics.
The guide provides an instructive tutorial with helpful clarifications of function about things like: using the dashboard, shortcuts, intelligence events, real time data, and acquisition.
“Google Analytics is more than just a tool to see how many people came to visit a website,” said Fannit COO, Neil Eneix. “It’s one of the most powerful free tools that a business can use to gather business intelligence.”
The guide also includes practical advice on how the different aspects of Google Analytics can be used for gathering marketing data. Fannit plans on providing several articles in the future about advanced aspects of the Google Analytics tool.
Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.