The book is designed as both an end-to-end learning experience and a reference for a broad range of topics in Google Analytics, Google Tag Manager, and conversion optimization, shared author Eric Fettman
Santa Clara, CA (PRWEB) September 20, 2016
Google Analytics Breakthrough From Zero to Business Impact (Wiley; September 19, 2016) by co-authors Feras Alhlou E-Nor Co-Founder, Shiraz Asif E-Nor Co-Founder and Eric Fettman E-Nor Analytics Instructor & Coach, is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies.
Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, readers will sharpen their core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so they can understand what is helping or hindering their digital performance and begin driving more success.
Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy for desktop and mobile apps; best practices for data capture and navigating the reporting interface; advanced techniques for Analytics 360, BigQuery, CRM integration, unifying user experiences across devices, websites, and mobile apps, dynamic retargeting; and a wealth of expert tips, tricks, and insights.
E-Nor, Inc. established in 2003 and headquartered in Silicon Valley, California, is a global digital analytics and marketing intelligence consulting firm devoted to enabling organizations to become more data-driven. E-Nor’s time-tested, platform-agnostic analytics framework provides digital intelligence through multi-device and multi-channel marketing optimization strategies, advanced analytics implementation, analysis, data visualization and training. E-Nor’s clients include Fortune 500 companies, educational institutions, governmental agencies and some of the world’s most recognized brands. E-Nor frequently contributes thought leadership content to industry publications and events, is a member of the Digital Analytics Association and a Google Analytics 360 Authorized Reseller. E-Nor annually contributes two percent of revenue to non-profits. E-Nor advises clients globally with offices in the San Francisco Bay Area, New York, Dallas, Portland, Tampa, Brussels and Dubai.