Aside from the benefits to search engine optimisation, the custom URLs definitely look better and are easier to remember than the old alpha-numeric URLs.
Melbourne, Australia (PRWEB) November 27, 2013
Melbourne SEO Services, a company that delivers innovative optimisation services in Australia, recently grabbed the custom URLs that Google Plus offered the company. While some technopreneurs may be hesitant to grab the Google custom URLs being offered to them for a host of reasons, including privacy concerns, David Jenyns, founder of Melbourne SEO Services, thinks it is beneficial for businesses to obtain a Google plus custom URL.
"I bet, over time, these Google + pages will start to rank and get the same advantages as the exact match domains (called EMDs) once did,” David Jenyns said.
While Google Plus is not the highest ranked social media in terms of the number of active users globally, the network’s significance to SEO and online marketing is considerable. The most recent Moz study on the 2013 Search Engine Ranking Factors revealed the importance of Google +1s in search engine ranking. The report says Google’s “+1” ranks second among the different factors that affect search engine ranking, and ranks even higher than keyword usage.
Jenyns goes on to say, “The value of Google Plus to search engine ranking comes as no surprise; it makes sense for Google to put more weight on the network it has created.” But more than the search engine giant potentially favouring a Google Plus business member, "the reason Google +1s appear to be so valuable is that Google gets easy access to content shared publicly on the network.” This means easier access to new content shared and faster indexing of said content. Jenyns then mentions Google Plus’ value to SEO should “never be underestimated and should push companies to go ahead and work with the updates that the network rolls out.”
“Aside from the benefits to search engine optimisation, the custom URLs definitely look better and are easier to remember than the old alpha-numeric URLs,” Jenyns added. This means the simplest benefit businesses can gain from the shortened URLs is they may look better when added to email signatures or printed on business cards.
Companies that have not been offered their custom URLs can expect to qualify for their own when they start utilising Google properties more, such as Google Plus and YouTube. A complete Google Plus profile, a YouTube channel with some content, and an updated authorship profile will help the chances of getting a custom URL.
About Melbourne SEO
MelbourneSEOServices.com is a full service search engine optimisation (SEO) consultancy, based in Australia, but with a worldwide client base.
Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services including: on-page and off-page search engine optimisation, article distribution, Google Places listing, press release service, web video production and one-on-one consulting.
Melbourne SEO Services Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing.