GORUCK Announces Growth and Expansion with 2014 Event Calendar

Share Article

GORUCK, an events company and manufacturer of military-grade travel, fitness, lifestyle gear, and apparel, has announced its 2014 Event Calendar.

Event participants carry "team weight" throughout the GORUCK challenge.

Event participants carry "team weight" throughout the GORUCK challenge.

An 18-year-old young man and a 62-year-old grandmother will contribute to each other’s success. What’s important is to work together as a team, that’s the lesson we try to convey.

Started by an Army Green Beret in 2008 and headquartered in Neptune Beach, FL, GORUCK is a growing manufacturer of military grade gear and apparel. Central to GORUCK’s growth and popularity include team-building events led by decorated combat veterans of Special Operations. These events emulate “a day in the life of Spec Ops Training” in varying capacities, for differing audiences, and around the globe. This Thursday, GORUCK announced its 2014 event schedule, with over 1000 new events in 129 cities and 10 countries. Additionally, GORUCK has also announced an expansion in its product lines, including new releases in travel and training gear.

“We’re very fortunate to be experiencing a lot of growth, especially in these times,” said Jason McCarthy, founder of GORUCK. “For us, growth means hiring more Americans, more combat veterans, meeting more people at our events, and developing new gear. It’s a lot more fun than the days when we were uncertain if anyone would show up to an event or buy anything.” McCarthy, who joined the Army in 2003 and became a Green Beret in 2006, doubles as the Chief Marketing Officer for the Green Beret Foundation. McCarthy said he was inspired by the events of September 11th 2001, and says people are still his focus.

“GORUCK’s mission statement is to do right by people.” GORUCK has expanded from 61 participants in its first year to over 21,000 participants to date. McCarthy has recruited 50 combat veterans of Special Operations, known as “the Cadre”, to lead these events. The signature event, the GORUCK Challenge, is an eight to ten hour exercise that mirrors Special Operations training. McCarthy is quick to distinguish the GORUCK Challenge and typical competitions. “The Challenge is never a race. It encourages teamwork and leadership among participants. As difficult as it can get, our goal has always been a 100% completion rate. An 18-year-old young man and a 62-year-old grandmother will contribute to each other’s success. What’s important is to work together as a team, that’s the lesson we try to convey.” Over 500 of GORUCK's 2014 event calendar are now available online into next year with 500 more anticipated in the end of 2014.

For a listing of GORUCK Events, visit http://www.goruck.com/events.

For more video of the GORUCK Challenge, visit the YouTube page.

GORUCK’s other major line of business includes its gear line. Originating from a single Special Forces grade rucksack, McCarthy’s intent was to develop a product that he could be confident giving to his fellow soldier in combat, but accessible to the civilian with similar standards of gear quality. McCarthy has structured GORUCK’s gear production as to be entirely researched, developed, made, and manufactured in the United States.

This Thursday, GORUCK announced an expansion deeper into the training and travel equipment business, with online retail sales of items like sandbags and gym bags.

For a full list of GORUCK Gear, visit http://www.goruck.com/gear.


Started in 2008 by an Army Green Beret, GORUCK is a maker and manufacturer of military-grade travel gear, training equipment, and apparel. GORUCK conducts team-building events that simulate the training and conditions of Special Operations, led by combat decorated veterans of Special Operations. GORUCK is named after its initial product, the rucksack, a pack designed to be ergonomically worn high on the back to comfortably tow maximal weight in strenuous, combat-like conditions.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sophie Pollitt-Cohen

Christopher Glenn
since: 03/2011
Follow >
since: 03/2010
Like >
Visit website