KingOfPOP.com Expands from E-Commerce to Market Basket

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Three of KingOfPOP.com’s most popular flavors are now featured in the snack and chip aisle at all 75 Market Basket stores throughout New Hampshire, Massachusetts, and Maine.

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As creators of a New Hampshire-based brand, we were thrilled when Market Basket executives shared the news that our KingOfPOP.com products would be featured in their stores.

KingOfPOP.com (http://www.kingofpop.com/), part of the fast-growing, family-owned, $20 million GourmetGiftBaskets.com company, is leaping from the virtual world and expanding its horizons into the supermarket aisle.

The non-GMO, whole grain, handcrafted gourmet popcorn is a popular favorite among foodies in the know, snacking aficionados, and other online shoppers. Now the brand promises to attract an entirely new following – customers at the DeMoulas Market Basket chain.

Three of KingOfPOP.com’s most popular flavors (Sea Salt & Cracked Pepper Kettlecorn, Honey Mustard, and Buffalo) are now featured in the snack and chip aisle at all 75 Market Basket stores throughout New Hampshire, Massachusetts, and Maine. The large, 5 oz. bags are retailing at the special, introductory price of two bags for just $6.

“As creators of a New Hampshire-based brand, we were thrilled when Market Basket executives shared the news that our KingOfPOP.com products would be featured in their stores,” said GourmetGiftBaskets.com’s Chief Operating Officer Jeff Abood. “Market Basket is a great company and a hometown favorite among many New Englanders, and we’re delighted to be affiliated with such a well-respected brand.”

Beyond the three flavors now featured at Market Basket, KingOfPOP.com has offered other flavors for future consideration, including: Hickory Maple Bacon, and Sweet Onion.

“It has always been easy to order your favorite flavor of gourmet popcorn online at KingOfPOP.com,” said GourmetGiftBaskets.com’s Director of Sales & Marketing Jason Bergeron. “Our Popcorn Engineers have developed nearly 100 flavors that can be shipped directly to you. But now if you have a craving for one of our three most popular flavors, you can rush out to your neighborhood Market Basket and satisfy that craving -- right then and there.”

To find the store carrying KingOfPOP.com flavors closest to you, go to KingOfPOP.com/Store-Locator.asp. You’ll see a list of Market Basket locations, along with a few other nationwide retailers that now carry KingOfPOP.com products.

Popcorn-loving consumers should keep their eyes open for KingOfPOP.com popcorn bags in even more brick-and-mortar retailers in the coming months, as company executives are discussing arrangements with a number of brands coast to coast.

Note to Media: We are happy to arrange any interviews or provide samples, JPEGs or additional information. Please contact Chuck Casto of Casto Marketing Communications with any inquiries at chuckcasto@gmail.com or 508-314-3284.

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Jason Bergeron
KingOfPOP.com
+1 (603) 606-5269 Ext: 240
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